Gary Erickson (co owner and co-chief visionary officer of Clif Bar & Company) refers to that moment as 'the epiphany'. H…
CLIF Adventures: Traveling Light
Clif Bar founder Gary Erickson has been on some amazing cycling adventures. When you're hauling an 80lb pack on a bike up an Italian mountain, you need to pack light. That relates to Gary's philosophy on running Clif Bar as a company.
Adapting and being creative is a huge part of what Clif Bar is all about.