Title: Product Commercialization ManagerHire Date: June 2006 How would you describe what you do to someone wh…
Employee Profile: Oliver, Digital Communications Manager - Clif Bar
Title: Digital Communications Manager: CLIF Bar
Hire Date: November 9, 2015
How would you describe what you do to someone who knows nothing about Clif Bar or your role?
Allow me to get a little Boolean…IF: It's CLIF Bar, AND consumer-facing, AND you're seeing it on mobile, or tablet, or desktop THEN: It was developed by me and my amazing team of digital wizards. My job is a many-splendored thing, a mishmash of storytelling, analytics diving, insight mining, planning, strategy work, and managing all things digital for CLIF Bar. Every day yields a new mental nut to crack—a constant exercise in lateral thinking—managing the digital face of CLIF Bar is rewarding, sometimes exhausting, but always a fun gig, and I’m honored to be the steward.
What do you love most about working at Clif Bar?
The free CLIF Bars!! En serio—Digital is a new-ish discipline here at CLIF, so having the opportunity to define and refine the landscape has been a dream. A somewhat sleepless dream, but a dream nonetheless. The people also make this place a magical company to work for. There’s a true sense of collaboration inside these walls, the likes of which I’ve not found at any other company. People care here, both about quality of output and about one another. It’s a very special place.
What are your interests and passions outside of work?
The weekends and early summer mornings find me in the water, surfing. Surfing is my favorite means of self-expression and way to tap into flow. I think it’s pure magic to ride the power/product of the sun and moon. On dry land, I can be found reading or writing. Music is also central to my being, both listening and playing. I can be found on soundcloud@OSGtheperson </plug>
What is one of your most memorable food experiences?
I’m a NYC transplant, so I grew up absolutely, completely, utterly spoiled by the variation and quality of food options available to my young, unskilled-in-the-kitchen hands. This question prompts so many thought-bubbles of memories filled with delicious, dancing morsels, it’s hard to pin just one down. That said, these thought bubbles all involve family, friends, and good vibes. Picnics in parks, Thanksgiving feasts, take out and movie nights. Food is a means of connection…a tasty one at that!
What has been or will be your greatest adventure?
Will get back to you in 60-ish years.