How We Got Started
It began with a 175-mile bicycle ride
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson
The Big Jump: Going from Half Marathon to Full Marathon Training
Tips from our Pace Team leaders
The Clif Sabbatical: Claudia Perkins, Vice President of Human Resources
Employees explain how this unique benefit helps them hit the refresh button
Clif Bar CEO, Kevin Cleary’s inspiring keynote at the 2015 Great Place to Work Conference
Kevin discusses why we have to dump the concept of work/life balance so that we can finally live ...