CLIF Bar Dual Speed & Style at Crankworx-Whistler
As expected, the CLIF Bar Dual Speed & Style event at Crankworx provided a day full of contra...
How We Got Started
It began with a 175-mile bicycle ride
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson
The Five Aspirations
Sustaining our living company
We Roll With PeopleForBikes
Supporting the movement to get more people on bikes, more often
7 Ways to Get Family Time Outside
Families are busy—we totally get it! After-school hours, evenings, and weekends fill up in seco...