Rethinking many of the ways we do business
Our commitment to zero waste means rethinking many of the ways we do business, and we welcome the challenge.
Our journey toward zero waste—and sustainability in general—began on Earth Day 2001. It wasn’t long before employees suggested all kinds of creative ways to reduce waste: Our office switched to recycled paper; we set up desk-side recycle bins; and we discouraged disposable dishes—offering more planet-friendly options.
We’ve learned that one small step leads to another. Those early office innovations led us to think beyond our walls; for instance, how to improve our packaging system. The result: Our caddies—the boxes that contain our bars—are no longer shrink-wrapped, and they’re now made from 100 percent recycled paperboard.
Over time, these steps grew into a formal commitment to Zero Waste. That means we're striving to adopt systems that produce no waste in the first place. We're not there yet, but we're on our way.
Our 2015 Zero Waste Goal
By the end of 2015, we want to achieve 90 percent waste diversion in our headquarters, at field events, and in the facilities that make our food.
In our business practices we’ll strive to:
- Incorporate sustainability criteria into packaging design.
- Close material loops: redesign, reduce, reuse, recycle, and compost.
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How We Got Started
It began with a 175-mile bicycle ride