One Cool Partnership
For members of the U.S. Ski and Snowboard Team, preparing their body for competition is a lifelong journey. But getting to the top–and staying there–requires more than just physical exertion. In a world where victory and defeat are measured in split seconds, mental preparation plays an equally crucial role in an athlete’s success. See how our team members find their own unique ways of getting into the zone.
For over 25 years, CLIF has proudly stood behind some of the greatest big mountain ski and snowboarding athletes in the world, and today we’re honored to serve as an official sponsor of the U.S. Ski and Snowboard Team. We believe this partnership is a natural evolution of our core values, as well as a symbol of our unrelenting passion for winter. We look forward to feeding their incredible adventures for years to come.