At Clif Bar & Company, we commit to sustaining our health as much as sustaining our planet. Employee fitness has always been a crucial component of the company’s wellbeing, and while we enjoy pushing ourselves, injuries and setbacks can happen. So how do you maintain a consistent fitness routine? To inspire your post-holiday endeavors, here are a few pointers from the Clif Bar employee gym.

1. Consistency trumps intensity
In the New Year, we’re apt to set ambitious goals to get on track. Unfortunately this traps us into all-or-nothing thinking. We are more likely to throw in the [gym] towel when we can’t live up to unrealistic standards. Instead, give yourself an easy win. Didn’t wake up at 6am for your run? Try a walk during your lunch break. Remember, some movement is better than nothing.

2. Get support
(We are not talking about sports bras here.) A training partner, a coach or the camaraderie of a class keeps you showing up and accountable. Teammates often push you harder than you could on your own. Even a dog that expects to be walked motivates you to get outside for a stroll. At the very least, we all need our family and friends that support our fitness priorities. 

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And you thought we only make bars?

Well, once a year our employees come together to cook, pour, plate and serve our guests in a fundraiser we affectionately call the “Big Dinner”.

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We’re honored to be recognized for the fourth year running by Outside Magazine as one of the country’s Best Places to Work!

2011’s award focuses on our company-wide aspiration to support the community. Landing at #5 on the list, Outside Magazine highlights our In Good Company program, where we partner with 11 community-minded companies to make a difference in our communities through hands-on action. 

They also mention 2 Mile Challenge, where we encourage people from across the country to log miles travelled during short bike trips to compete for a $35,000 donation to a favorite charity.

At Clif, however, “doing good” doesn’t stop there! We are encouraged to sustain our communities and the planet in a variety of ways:

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You’ve probably seen CLIF CRUNCH in your local store, but we wanted to give you a closer look at how our new crunchy granola bar was dreamed up.

So head inside the Clif Bar & Company kitchen to see how CLIF CRUNCH, is made! And don’t forget, jump over to our store locator to find a CLIF CRUNCH retailer near you.

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Hopefully you saw at least one of the recent walkthroughs of Clif Bar’s new headquarters with Clif President and COO Kevin Cleary.

Since the first video, we’ve launched two additional episodes that showcase the Clif café, Kali’s Kitchen, as well as the employee gym and wellness facility. And just so you don’t have to go YouTube hunting, here’s all three episodes in one handy place.

And don’t forget, the final episode launches very soon. So be on the lookout!

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