- Aug. 24, 2010
- The Story Behind the Jersey: Limited Edition CLIF Cycling Jersey, Honoring the Late Clif Erickson
Way back in 1990, I went on a 175-mile bike ride with my buddy, Jay. In preparation for the ride, we packed six energy bars for the ride—the only energy bar on the market at the time. At mile-120 we made it to the top of Mt. Hamilton, but we realized that we still had a lot of road ahead of us. Tired and famished, I pulled the last energy bar out of my pack, but as hungry as I was, I just couldn’t bring myself to eat it. In that moment I couldn’t help but ask myself “What if energy bars were delicious?” The minute I asked the question, I realized that I could make something better—an energy bar that tasted great, was made with all-natural ingredients and that could help get me through my long rides. It was an epiphany moment and I decided to follow the inspiration.
To commemorate the 20th anniversary of that epiphany moment I had at the top of Mount Hamilton and to honor the love and support my dad gave me as I started and grew Clif Bar & Company, I designed this limited edition CLIF Cycling Jersey. I wear this jersey on my long rides knowing that my dad is still cheering me on.
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