- Mar. 20, 2008
- A Thing Called NPE West
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A whole bunch of us Clifsters just returned from Natural Products Expo West, an annual trade show in Anaheim, Calif., but certainly no Mickey Mouse gathering. It’s now the nation’s largest natural, organic and healthy products trade show (52,000 industry people). Best-selling author Michael Pollan was a keynote speaker. If I may be so bold, Clif Bar & Company had a cool bootha backyard theme that invited visitors to mingle and taste our food. While it was tiring standing 10-plus hours a day to share our latest products with the industry, we had fun, too. We brought our 2 Mile…
- Posted by:
- Dean, the PR Dude
- Category:
- Office Life