Over the course of the last few months, thousands of you came together to protect the places we play in Clif Bar’s Meet the Moment campaign. You guys rule!

If you joined on the Meet the Moment journey, then you know Clif Bar & Company donated $5 to an organization dedicated to protecting the places we play simply by uploading your first moment. Well, we also told you that three grand prize winners would be chosen to embark on a trip of a lifetime (of their choosing!). Well, the time has finally come, and here are your three grand prize winners.

A huge congrats to Dean, Kate and Matt—have a blast on your travels!

Dean K,
Location: Oregon (Crater Lake)
Title: “Change Your Perspective”

Description: Backflip with a twist into chilly water…letting the sun heat your body while your adrenaline pumps through you is heaven on earth. I am reminded on why I am alive and what I am supposed to be doing here…I choose a different perspective.

Dean and his girlfriend are off to southeast Asia (starting and ending in Thailand) for a four month superadventure.

Kate M
Location: Oregon (Coast)
Title: “2 Bikes, 2 Toddlers, 1 Epic Family Adventure – Murrs Across America 2010”

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Since our company’s humble beginning on Gary’s bike ride, the bicycle is in the CLIF Bar DNA. We love the bike for everything that it brings: fun, freedom and the fight against climate change, especially within 2 miles of where you live. We call it the 2 Mile Challenge.

This year’s 2 Mile Challenge welcomed thousands of registrants who helped avoid more than 65,000 car trips totaling upwards of 470,000 miles. From May 12 through October 31, participants logged bike trips to win points for their team to help us determine how to split up $100,000 in grants, which goes to some great nonprofit groups working for bike advocacy and the fight against climate change.  Clif Bar has been proud to partner this year with the Alliance for Biking and Walking, the Safe Routes to School Partnership and 350.org in helping to motivate more people to get on their bikes.

Read more about the grant giving on the 2 Mile Challenge blog, including even more details about 2011 stats and how you can get involved.

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Following Clif Bar’s Day of Action on October 1, Team CLIF Bar climber Cedar Wright submitted this video. Cedar was one of the participants in the Access Fund’s Day of Action event and created this piece based on his experience.

As Ceedy puts it, “I had the pleasure of taking part in Clif Bar’s Meet the Moment ‘Day of Action,’ which partnered with the Access Fund and their 2011 National Access and Stewardship Summit to do some trail work at North Table Mountain—the local climbing area of Golden Colorado. Clif bar and The Access Fund are both committed to preserving and respecting the outdoor places where we play, so I feel very lucky to be able to help out in my small way.”

We at Clif continue to be inspired by the people we work with and their passion for protecting the places we play! Big thanks to Cedar for sharing his time and his energy in capturing this day.

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Have you ever been on the road, in the water or among the trees and for a moment, everything slows down and becomes clear? We’ve all had that experience before, and we want to hear your stories! And so with that, we’re super excited to introduce Meet the Moment!

At Clif Bar & Company, we’re big on adventure and the rush of the Moment. We wake up excited for what the day might bring. We work hard, we play hard. We get up ready to Meet the Moment head on, every day. But enough about us − How do you Meet the Moment? Live life to the fullest? Whether it’s action, adventure or the thrill of the chase, we want to know!

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2010 was an amazing year for the 2 Mile Challenge thanks to you. You had plenty of feedback – and we listened. Now we’re excited to welcome you back to kick off the 2011 2 Mile Challenge program.

At Clif Bar & Company, we love to ride bikes and are committed to protecting the outdoor places where people play. This month marks the fifth anniversary of the 2 Mile Challenge, our way of encouraging people to swap cars for bikes for trips two miles or less - reducing carbon dioxide emissions to help fight climate change.

We’ve set an overarching goal for the effort this year: to reduce 100,000 car trips! It’s a lofty goal, but we know you guys are ready to blow past it!

Starting today, the point competition is active once again. Upon login (your user profile is right where you left it!), you’ll have the option to pick a new team. It’s up to you to choose how you compete: will you try a new team? Or stay the course with the same as last year? Your choice!

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