Way back in 1990, I went on a 175-mile bike ride with my buddy, Jay. In preparation for the ride, we packed six energy bars for the ride—the only energy bar on the market at the time. At mile-120 we made it to the top of Mt. Hamilton, but we realized that we still had a lot of road ahead of us. Tired and famished, I pulled the last energy bar out of my pack, but as hungry as I was, I just couldn’t bring myself to eat it. In that moment I couldn’t help but ask myself “What if energy bars were delicious?” The minute I asked the question, I realized that I could make something better—an energy bar that tasted great, was made with all-natural ingredients and that could help get me through my long rides. It was an epiphany moment and I decided to follow the inspiration.

To commemorate the 20th anniversary of that epiphany moment I had at the top of Mount Hamilton and to honor the love and support my dad gave me as I started and grew Clif Bar & Company, I designed this limited edition CLIF Cycling Jersey. I wear this jersey on my long rides knowing that my dad is still cheering me on.

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If you’ve been following us on Twitter, Facebook or right here on the Clif Blog, then you’ve surely seen some of our fun, wacky adventures of office life. Well, chalk this one up on the big board: The 1st Annual Clif Bar Iron Cupcake* Throwdown!

Eat your heart out, Bobby Flay. We’ve had more than a dozen Clif Bar & Company participants and a panel of Clif volunteer judges. After after the judging, we put the remainder of cupcakes up for donation to the rest of the company with all proceeds going toward the AIDS Walk San Francisco. Looks like we’ve raised over $400 in total.

The Throwdown featured two key ingredients. The first, lavender. And the second...ready for this? Bacon! Yes, bacon cupcakes. Balancing sweet and salty vaulted creativity to its finest.

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We make LOTS of stuff. So if you ever find yourself on the hunt for specific Clif Bar & Company products, you’ll probably want to give our handy new Store Locator a whirl. It’s incredibly simple. Simply enter your zip code, and check the box(es) for the product(s) you’re looking for and click “Submit.” You’re done!

Now you have a nice list of your closest retail locations and a visual icon for what products each store carries (We still recommend calling your local store(s) ahead of time to determine availability.)

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If you’ve been poking around the Clif Bar & Company website this week, you may have noticed a huge upgrade to our video player. Welcome to the world of CLIF TV, where you can explore all our video offerings by categories and interests, and view them in full screen.

In addition to sprucing up video in our own neck of the woods, we made some big changes to our home where most of the world watches their video – YouTube. We now have a brand new YouTube Channel to showcase a ton of great Clif Bar video content. Kicking things off on CLIF TV is an awesome video from the Santa Cruz Syndicate. See what happens when you mix a taco truck, beer, a boisterous crowd at Clif Bar HQ, and the fastest mountain bike racing team on the planet.

So cruise around, become a subscriber and look for lots of new videos in the coming months capturing the epic adventures of Clif Bar!

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If you’ve been following the Clif Bar Blog, well, you saw yesterday’s launch of the 2010 CLIF BAR 2 Mile Challenge (a huge thanks to Ryan and everyone involved here at Clif for making it happen). If you’ve yet to check it out, head on over to the 2MC website and get started!

Along with yesterday’s announcement debuted Join the Ride—an awesome stop-motion video shot entirely on bike cameras—hosted on the brand new Clif Bar & Company YouTube channel.

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