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CLIF Blog

May. 20, 2010
Introducing CLIF TV!

If you’ve been poking around the Clif Bar & Company website this week, you may have noticed a huge upgrade to our video player. Welcome to the world of CLIF TV, where you can explore all our video offerings by categories and interests, and view them in full screen.

In addition to sprucing up video in our own neck of the woods, we made some big changes to our home where most of the world watches their video – YouTube. We now have a brand new YouTube Channel to showcase a ton of great Clif Bar video content. Kicking things off on CLIF TV is an awesome video from the Santa Cruz Syndicate. See what happens when you mix a taco truck, beer, a boisterous crowd at Clif Bar HQ, and the fastest mountain bike racing team on the planet.



So cruise around, become a subscriber and look for lots of new videos in the coming months capturing the epic adventures of Clif Bar!

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Posted by:
Chris Morell
Category:
r@nd0m, Team Clif Bar

May. 11, 2010
Introducing the New Clif Bar & Company YouTube Channel

If you’ve been following the Clif Bar Blog, well, you saw yesterday’s launch of the 2010 CLIF BAR 2 Mile Challenge (a huge thanks to Ryan and everyone involved here at Clif for making it happen). If you’ve yet to check it out, head on over to the 2MC website and get started!

Clif Bar on YouTube


Along with yesterday’s announcement debuted Join the Ride—an awesome stop-motion video shot entirely on bike cameras—hosted on the brand new Clif Bar & Company YouTube channel.

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Posted by:
Chris Morell
Category:
Office Life, r@nd0m

May. 3, 2010
Time to Ride: May is National Bike Month

We’re pretty bike-crazy here at Clif Bar & Company. After all, our owner/founder Gary dreamed up the idea for a better-tasting energy bar on a long bike ride. Plus, he designed bike seats, raced bikes and has attracted a lot of bike-types to our company over the years.

May in National Bike Month!


If you’re even a bit like us, you can’t help but turn your thoughts to bikes in May, which is National Bike Month and home to Bike to Work Week and Bike to Work Day (Phew!). As we were scrolling around that big Internet thing this week, we found some pretty cool new stuff going on with bikes all over the world. You can take some of them in if you’ve got travel plans this summer—or just look around your own town, where all kinds of bike stuff is likely happening starting this month.

Bike the Grand Canyon

As of May 1, you can rent bikes at the Grand Canyon National Park visitors’ center through the fall season (8 a.m. to 6 p.m., daily). Park officials say cycling is a particularly good way to experience the park’s popular South Rim.

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Posted by:
Dean, the PR Dude
Category:
Events, r@nd0m

Apr. 23, 2010
If a Pug Can Recycle, So Can You!

Yes, Earth Day 2010 has come and gone, but we’re continuing the Earth Day spirit—in pug form! And so we came across this hilarious video from The Daily Puglet. Here’s the gist—if a pug can recycle, so can you. And not only that, this pug sorts paper and plastic, rides the bus, conserves water and more.

This is definitely a must-see heading into your post-Earth Day weekend. Hope you enjoy it!


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Posted by:
Chris Morell
Category:
r@nd0m, Sustainability

Apr. 15, 2010
Eduardo Fraga Grapples to 2nd Place Finish

As most of you know, Clif Bar has a long history of involvement with the endurance sports community.  After all, the entire concept for the Clif Bar originated on a 170-mile bike ride.  Athletes competing in marathons, triathlons, bike races, and Jiu Jitsu tournaments nationwide have relied for years on our Clif and Shot products to give them the energy they need to perform at their best.

Oh, did someone mention Jiu Jitsu?  Well, since we’re already on the subject, let’s talk a little bit about Eduardo Fraga.  Eduardo is the Head Instructor at Ralph Gracie Jiu Jitsu Academy here in good ol’ Berkeley, CA, and also happens to be a black belt and 7-time state champion in the art.  Eduardo teaches the discipline with a focus on strength, conditioning, and technique, and several employees here at Clif have recently been training with him to keep their minds and bodies sharp.  And you never know when you might have to defend yourself against a furious HR person coming at you because you forgot to turn in your written goals and objectives for the year.  It can get pretty rough around here.  In fact, I just noticed a small blister forming on my thumb from using the space bar.  It really stings.

Anyway…the big news is that Eduardo recently competed at the (take a deep breath) International Brazilian Jiu Jitsu Federation Pan-American Championship Tournament and took 2nd place in his division.  This is the 9th time he has finished on the podium at this event against some of the toughest competition in the world.  And, since Eduardo and several other instructors at the academy have been keeping their energy levels up during training and competition with our Clif Bars and Shot Bloks, it’s natural to assume we played a little role in helping him to a great result.  Nice job, Eduardo…the folks here at Clif Bar send you a hearty congratulations! 

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Posted by:
Eric
Category:
r@nd0m

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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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