The position of Utah crew captain for Clif Bar Field Marketing proves to be a well regarded role in the outdoor industry. In fact, George Goodman, the latest addition to Clif Bar’s Utah Field Marketing team, was featured front and center in a recent write up in Outdoor Retailer (online and in print…oh la la). Here’s a little snippet from what the publication had to say about George…and how he spends his day on the mountain. George Goodman had THE job—all mountain ambassador for Clif Bar. After all, skiing Park City’s terrain and handing out Clif bars to hungry skiers…

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Don’t mess with Texas, especially Clif Bar Texas Field Marketing Rep Whitney Nelson. She’s been ripping it up on the mountain bike trails with members of Austin’s Team LUNA Chix. Check out her recent account of a day out on the trails below… The annual Ride Cameron Park! women’s mountain biking clinic happens every year around mid-November in Waco, Texas and this event has become one of my absolute favorites! It’s a weekend full of female mountain bikers coming together to have a good time, learn new skills and make new friends. I rode up with Stephanie Childs, one…

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Gary has spent the last eight days cycling around the Dolomites with his good friend, Gregg; up and over mountains in snow, rain, wind and...even a bit of sun. It's been a white-road adventure from day one—just the way Gary likes it. Read on for the final leg of their journey. Enjoy. DAY NINE Clear, cool, windy… Did I say cool? I meant cold. Today, we started off in 4 degrees Celsius (that’s 39.2 degrees Fahrenheit). We meandered around Trento, working our way to the best road out of town. We weren’t used to any town this size thus far…

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The second-to-last day of Gary's white-road adventure in the Dolomites...the cycling continues. DAY EIGHT A beautiful, clear crisp morning; the views are spectacular. After saying goodbye to Mario and a couple of his buddies with cool felt hats, see photo, we headed up to finish the Passo Croce Dominii. The top of Passo Croce Dominii What a climb; we were even happier finding Mario’s Albergo after another nearly 3,000 feet of climbing. It would have been real touch and go getting to the other side to Bagolino the nearest town. Passo Croce Dominii On the way down the Croce, we…

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Another mountain pass and another white-road adventure, straight from Gary himself. The cycling adventure continues... DAY SEVEN 30 something! Not my age and not the television series from the 80s. Rather, “30 something” was the temperature we woke up to. Not only that, it was snowing on the Passo Stelvio which was to be our first pass of the day as our plan was to head north, over the Stelvio, skirt around the boarder of Switzerland and cross into Austria. And yet another bike trail... These trips are always such a lesson in adaptability. And with no support vehicles we…

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