Eating well and being well go hand in hand: put the right nutrients in your body and you’ll be able to reach that euphoric-type-place while you exercise. So often we let ourselves get overwhelmed with numbers like weight, calories, and grams of nutrients. We need to let it go!

Give those numbers a backseat and bring eating with variety, moderation, proportion, and intention to the forefront of your mind. Have confidence that the nutrients will follow and the healthy weight will come almost as an afterthought.

Here are a few nutrition pointers that’ll help you realize healthy lifestyle today:

Eat a variety

• Increase the color quotient on your plate; make it colorful.
• Be adventurous and try new foods.
• Eat foods of various textures and tastes; eat foods raw and cooked.

Eat moderately

• Make no food forbidden.
• If it’s higher in fat or calories eat less of it, less often.
• Choose plant-based fats like avocado, unsalted nuts, olive oil, or ground flaxseed.

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If you’ve been following us on Twitter, Facebook or right here on the Clif Blog, then you’ve surely seen some of our fun, wacky adventures of office life. Well, chalk this one up on the big board: The 1st Annual Clif Bar Iron Cupcake* Throwdown!

Eat your heart out, Bobby Flay. We’ve had more than a dozen Clif Bar & Company participants and a panel of Clif volunteer judges. After after the judging, we put the remainder of cupcakes up for donation to the rest of the company with all proceeds going toward the AIDS Walk San Francisco. Looks like we’ve raised over $400 in total.

The Throwdown featured two key ingredients. The first, lavender. And the second...ready for this? Bacon! Yes, bacon cupcakes. Balancing sweet and salty vaulted creativity to its finest.

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Spring has sprung and our CLIF family is growing! We’re incredibly excited to introduce you to the newest member, CLIF Crunch.

CLIF Crunch is an all-natural and organic crunchy granola bar that contains a special blend of organic whole grains. It comes in four flavors — Chocolate Chip, Honey Oat, White Chocolate Macadamia Nut and Peanut Butter. The athletes and foodies in the CLIF Kitchen developed the first line of crunchy granola bars to feature whole, baked-in chips made of chocolate, white chocolate and peanut butter for added bursts of flavor throughout the bars.

You may have already started to see Crunch on shelves at your local CLIF BAR retailer. So now that you know all about it, give it a try and let us know what you think! And if you’re looking to snag a free CLIF Crunch Bar, there are plenty of chances over on the Clif Bar Twitter feed. Or if you’re ready to pull the trigger and buy a few boxes, you can do it right here on our Store.

Want more info? Check out the Crunch FAQ for a ton more information on CLIF Crunch! And of course, if you have any questions, don’t be shy: ask us on Twitter or Facebook.

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We’re hardly bashful here about digging into food. Anyone who’s been to Clif Bar knows that we love good food and a good time. But we’re also conscious about the bigger food picture and the importance of understanding where our food comes—including the social and environmental impacts of agriculture. For many farm workers, bringing food to our tables is no picnic. We’d like to see that change—and one way we’re doing that is by lending our support to grassroots organizations committed to creating a more healthy, just and sustainable food system through the Clif Bar Family Foundation. Our staff ecologist,…

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I get questions from parents all the time about how we decide what nutrients go into a CLIF ZBaR. A lot of people are surprised to learn that most nutrition facts on food labels are based on adult Recommended Daily Allowances (RDA). Parents reading these labels would naturally assume the percent daily values (% DV) are a reflection of their kids’ nutritional needs, but this isn’t always the case. Because of this labeling misnomer, I need to be keenly aware of the RDA for kids and their food intake patterns when formulating our kids’ bars. So, to solve for…

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