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CLIF Blog

Mar. 3, 2014
CLIF MOJO’s Trailblazing History


Click to see full-size MOJO timeline.

Launching our new CLIF MOJO Fruit & Nut and Dark Chocolate bars got us thinking about the history of MOJO. Did you know it all started at a campground, or that one of the first flavors was Curry Cashew? Read on:

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Posted by:
Clif Bar & Company
Category:
Food Matters, From the Kitchen

Sep. 18, 2013
Follow the Frog with Clif Bar and Rainforest Alliance

Today officially kicks off Follow the Frog week, with our partner Rainforest Alliance, working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Many of you know that we only use chocolate from Rainforest Alliance Certified™ farms in our CLIF Bars. Sierra Trail Mix was our first CLIF Bar flavor with the Rainforest Alliance seal on the wrapper, and now we’re happy to say that you will see the friendly little frog logo on all chocolate-flavored CLIF Bars. To celebrate we are hopping on board with Follow the Frog week.

Frogs

Follow the Frog’s purpose is to raise awareness for everything Rainforest Alliance is doing, including public events, online contests, in-store promotions, travel discounts and more. So here at Clif, we’re getting on board and doing something fun! And we’ve got some awesome prizes to give away, along with it.

Follow the CLIF Bar feed on Twitter and Instagram from today through September 22. When you see the Rainforest Alliance frog seal (pictured below) hidden in any CLIF Bar pictures on Twitter and Instagram, post or comment on Twitter or Instagram with the hashtag #iFoundtheFrog. We will select 10 random winners from 5 photos on both Twitter and Instagram. (Read the official rules here)

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Posted by:
Chris Morell
Category:
Food Matters

Sep. 16, 2013
An Awesome Giveaway Featuring The New Seasonal CLIF Bar Flavor: Pecan Pie

Yes, it’s that time again. CLIF Bar seasonal flavors are officially hitting your favorite stores. And this year we’ve got a brand new flavor that we know you’re going to love: Pecan Pie!

But alas, we need your help. How do you say the new CLIF Bar seasonal flavor, Pecan Pie? Watch the video & tell us using one of the three hashtags: #PEEcan #pickAHN or #peeKAHN. Comment using one of the hashtags with your vote on Facebook, Twitter or Instagram.

Your hashtag vote will automatically enter you to win one of 8 awesome daily prizes. Here’s the full list:

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Posted by:
Chris Morell
Category:
Food Matters

May. 2, 2013
Senator Barbara Boxer Visits Clif Bar HQ, Talks “Right-to-Know” Act

Matthew Dillon is Agricultural Policy and Program Manager for Clif Bar & Co and serves as the Cultivator for Clif Bar Family Foundation’s initiative, Seed Matters. From 2003–2010, Dillon served as Founding Director of Organic Seed Alliance (OSA) – the first organization to engage in seed education, research, and advocacy specifically for the organic community.

Today, Clif Bar & Company welcomed California Senator Barbara Boxer as part of her tour to promote the Genetically Engineered Food Right-to-Know Act, bipartisan legislation that would require clear labeling of genetically engineered (GE) foods.

Senator Boxer at Clif HQ: Podium

The event also featured Jessica Lundberg of the Lundberg Family Farms and Charles Phan of the Slanted Door restaurant. Other attendees included media and thought leaders from the non-profit community, and other food companies who have been leaders in GMO labeling initiatives such as Amy’s Kitchen, Straus Family Creamery and Annie’s. 

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Posted by:
Matthew Dillon
Category:
Food Matters, Sustainability

Apr. 22, 2013
Clif Bar Celebrates 10 Years of Organic

Happy Earth Day! 10 years ago, Clif Bar & Company began using organic ingredients in CLIF Bars. Here’s a special Earth Day infographic with some fun facts about organic.

CLIF Bar Organic Infographic

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Posted by:
Dean, the PR Dude
Category:
Food Matters, Sustainability

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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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