Spring has sprung and our CLIF family is growing! We’re incredibly excited to introduce you to the newest member, CLIF Crunch.

CLIF Crunch is an all-natural and organic crunchy granola bar that contains a special blend of organic whole grains. It comes in four flavors — Chocolate Chip, Honey Oat, White Chocolate Macadamia Nut and Peanut Butter. The athletes and foodies in the CLIF Kitchen developed the first line of crunchy granola bars to feature whole, baked-in chips made of chocolate, white chocolate and peanut butter for added bursts of flavor throughout the bars.

You may have already started to see Crunch on shelves at your local CLIF BAR retailer. So now that you know all about it, give it a try and let us know what you think! And if you’re looking to snag a free CLIF Crunch Bar, there are plenty of chances over on the Clif Bar Twitter feed. Or if you’re ready to pull the trigger and buy a few boxes, you can do it right here on our Store.

Want more info? Check out the Crunch FAQ for a ton more information on CLIF Crunch! And of course, if you have any questions, don’t be shy: ask us on Twitter or Facebook.

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We’re hardly bashful here about digging into food. Anyone who’s been to Clif Bar knows that we love good food and a good time. But we’re also conscious about the bigger food picture and the importance of understanding where our food comes—including the social and environmental impacts of agriculture. For many farm workers, bringing food to our tables is no picnic. We’d like to see that change—and one way we’re doing that is by lending our support to grassroots organizations committed to creating a more healthy, just and sustainable food system through the Clif Bar Family Foundation. Our staff ecologist,…

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I get questions from parents all the time about how we decide what nutrients go into a CLIF ZBaR. A lot of people are surprised to learn that most nutrition facts on food labels are based on adult Recommended Daily Allowances (RDA). Parents reading these labels would naturally assume the percent daily values (% DV) are a reflection of their kids’ nutritional needs, but this isn’t always the case. Because of this labeling misnomer, I need to be keenly aware of the RDA for kids and their food intake patterns when formulating our kids’ bars. So, to solve for…

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So here we are, Thanksgiving already. Someone sent me a meeting request for November 24th, 2009 and I casually accepted thinking “oh that’s just weeks away,” when in fact it was today. Where does the time go? Alas, like many of you, this Thursday (day after tomorrow), I’ll be baking sweet pumpkin pies and bringing my contribution to the family potluck turkey dinner. Unless you’re a dietitian, a food scientist, or a nutrition know-it-all, you probably haven’t noticed how starchy the traditional turkey day meal is. So, let me lay it out for you: Sweet potatoes Yams Stuffing Rolls Mashed…

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Seth Warren and Baby. We can’t get enough of these two. A few months ago, we (re)introduced you to this dynamic duo. Seth, the adventure seeking environmentalist and the trusty (or not so trusty) Baby—a Japanese fire truck powered by veggie-oil, the wind and the sun—hit the pavement and the powder. Check out Seth’s adventures on the road and around the table in a short film series called The Elements of Food. Episode 1 was filmed in Baja and was about folks who celebrate food…Episode 2 heads north to the Rockies and is about folks who explore different types of…

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