The new SHOT BLOKS® Fastpak™ is now in stores. Yup, Chris, athlete extraordinare and CLIF SHOT brand manager, worked long and hard to get this snazzy new packaging out the door and here's what he has to say about it... Getting a new product out the door is exciting. It’s also a huge relief. Developing something that was once just a mere concept and then shipping it off to stores without getting derailed by various cosmic conspirators (i.e the law of unintended consequences and the law of the unknowns) is quite a process. Fastpak™ is the culmination of 2 years…

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I was at the supermarket the other day and needed to buy some tomatoes. I was standing there, looking at the selection and noticed that the organic tomatoes were $1 more than the conventional tomatoes. Clearly, I had a few choices and a big decision to make: 1) Buy the conventional 2) Buy the organic 3) Skip the tomatoes altogether (they’re out of season) 4) Ask my neighbor if he would spare some of his abundance still ripening over our fence (a late season lot, yeah!) The state of our economy has many people weighing in on the value of…

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Karen, Director of CLIF Kid and super mom of four, has a few ideas up her sleeve on how to ease the woes of serving a healthy meal at dinner time... “I don’t like it”—four words every parents dreads to hear at dinner time; I hear it nearly every night. As a parent of four very unique kids with four very different eating styles and tastes, I find preparing meals an exercise in frustration. Wrestling with the pressure of making sure my kids eat healthy, balanced, organic, great tasting meals that introduce them to new foods and expand their pallets…

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The 2010 Dietary Guidelines committee has been announced and will begin the long and hard task of evaluating all the science we’ve collected to date on what to eat and what to do to be as blissfully healthy as we can be. The Dietary Guidelines are determined every five years and consider all the new knowledge that we have gained since writing the last set of guidelines. These guidelines are not a conspiracy by our government nor are they intuitive enough for every person in America to follow. They're merely guidelines that put everyone on the same page when it…

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How many gulps of water does it take to reach 8 ounces? As the dietitian for all things nutrition at Clif Bar & Company, these are the questions I find myself contemplating. In an attempt to find the answer, I conducted a decidedly un-scientific experimental design using two of my very own co-workers: Stella (one of our kitchen experts for LUNA food), selected for her charm and intelligence as well as petite stature, and Ian (our beloved baker of all things CLIF), selected for his desire to get to the bottom of things. Stella and Ian counted how many gulps…

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