Today I received this question from a friend, “Do vitamin supplements work?" The quick answer is “yes, vitamin supplements do work.” The long answer is that they work at preventing deficiencies in people who may be lacking in certain nutrients. Depending on your age and the way you’re currently eating, you may or may not, benefit from a supplement. Most people, even those who follow the best diets with lots of variety, fruits, vegetables and whole grains, dairy or dairy alternatives, meat or meat alternatives, have a difficult time meeting their daily dietary needs. This is where supplements and fortified…

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I get questions from parents all the time about how we decide what nutrients go into a CLIF ZBaR. A lot of people are surprised to learn that most nutrition facts on food labels are based on adult Recommended Daily Allowances (RDA). Parents reading these labels would naturally assume the percent daily values (% DV) are a reflection of their kids’ nutritional needs, but this isn’t always the case. Because of this labeling misnomer, I need to be keenly aware of the RDA for kids and their food intake patterns when formulating our kids’ bars. So, to solve for…

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It is no myth, just our good fortune, that some chocolate can be good for you! Dark chocolate is rich in fiber, magnesium and antioxidants. Chocolate is one of the richest food sources of naturally occurring antioxidants known as flavonoids. Dark chocolate can provide you with a mood boost and a dose of prevention when it comes to long-term health benefits such maintaining a normal blood pressure and reducing inflammation for a healthier heart well into adulthood. As in all things, practice moderation with your chocolate consumption. Enjoy it, delight in every flavorful morsel, just don’t over do it as…

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…but keep the old (and by old, we mean vintage). That's how the saying goes Sign up for friends of Clif Farm for quarterly shipments of wines and olive oil from the Clif Family Winery and Farm. When you become a friend of Clif Farm, you’ll also get special discounts, complimentary tastings at our new St. Helena tasting room, invites to special events and a few special surprises here and there (maybe even a CLIF Bar or two). Now, instead of taking a trip to the farm every quarter, the farm comes to you. Get the finer details and sign…

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When it comes to eating fish, we’re in a quandary to try to make safe and sustainable choices. Fish is a fantastic source of omega-3 fatty acids, a nutrient important to keeping a healthy heart as well as a happy brain. Yet, many fish are a source of mercury and other unfortunate contaminates. Fishing also takes a toll on the environment with fishing and farm methods that leave a fishy aftertaste in our mouths. Making safe and sustainable choices isn’t easy, plain and simple. There are lots of options out there that get further complicated with the introduction of contaminated…

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