The SWATCH Freeride World Tour makes its fourth stop at Kirkwood Mountain Resort Wednesday, February 27. CLIF Bar is proud to support the FWT once again, and this week’s competition guarantees to be a great one right here in our very own backyard high sierra venue. The competition and webcast are both scheduled to start today at 9am. Tune in Live and Enjoy the Ride!

Keep an eye out for Team CLIF Bar’s Josh Daiek and get a taste for how local Truckee and tour hopeful Sean Collin prepares for his day of competition with the CLIF Bar Daily Feed!

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The MetroPCS Dallas Marathon is debuting a new name and a new course this year. Yet one thing will remain unchanged:  you don’t mess with Texas!  The new course incorporates more hills than the most recent two courses have, which means that smart, strategic running will be the name of the game this coming Sunday.  Your Clif Bar Pace Team leaders are ready to guide you on race day, but until then, here’s a chance to study up – and get psyched up!

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The Team CLIF Bar athlete sponsorship program has been in existence nearly as long as the company itself and remains an essential component in supporting the development of our core sports, testing our products, and spreading the word about all things Clif! As important as this program is to us, it’s also a very large (over 1500 total athletes) and amazingly diverse group of people with demanding schedules, and we had never had more than a couple athletes in our office at the same time.

So, in an effort to build a better athlete community (and honestly, just to see what would happen!), we invited 42 TCB athletes to our home base here in the Bay Area for two whirlwind days of fun and engaging activities. As this was a test run of sorts, we did our best to include athletes from each of our eight core disciplines ranging from grassroots amateur competitors to some of the best professionals in the world. This is how the inaugural Team CLIF Bar Athlete Summit all went down.

After a casual San Francisco dinner at Pizza Orgasmica on Wednesday night, the athletes who chose not to go bar-hopping ‘til the wee hours made their way to their comfortable digs at Hotel Del Sol in the City’s Marina District. If an urban 1950’s boutique motor lodge made up in the finest of Palm Springs flair sounds cool, then Hotel Del Sol is your place! Just don’t jump in the pool from the 2nd story room balcony – they don’t appreciate it.

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The Marine Corps Marathon holds a special place in our hearts and it’s one you’ll never forget.  While it’s by no means an easy course, it is steeped in history, lined with spectators, and the best place to be on the fourth Sunday in October.

Boasting nearly 21,000 marathon finishers in 2011, Marine Corps is a crowded affair. Your race doesn’t just start when the gun goes off, but much earlier in the morning. Although training will always be key to a solid running performance, being prompt – and even early – for subway rides, bag drops and corrals will make your experience all the more better.

While the start of the race is at 8am you’ll need to arrive much earlier.  Most runners will take the subway to the Pentagon or Rosslyn stations.  From there you’ll need to walk nearly a mile to the actual starting village. With all the crowds and the darkness of morning, it’s often a very SLOW walk.  To get in your corral comfortably – without too much pushing, shoving and crowding - you should head down or be in the corral no later than 7:15.  That means arriving at the Pentagon or Rosslyn stations no later than 6:30 am so you can hit the bag drop by 7:00 am. Plan accordingly – it may mean an earlier wake-up call than you’d hoped for, but that extra hour will save tremendous amounts of pre-race stress.

Once you’ve arrived safely, look for your pace team leader inside the corrals. They’ll be there at around 7:15 am.  We’ll be lined up according to the Marine Corps Marathon’s own pace signs. So just come on over, say hi, and start a conversation – we’re eager to get to know you and happy to discuss our strategy and put your nerves at ease.

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It’s been a week of anticipation here at the Ironman World Championship, starting with Chris McCormack and Linsey Corbin signing autographs at the Team CLIF house. But today was the big day, and we wanted to extend a huge congrats to our Team CLIF athletes, including Chris, Linsey, Tim O’Donnell and Meredith Kessler. The amount of preparation and energy these guys put into training in unreal, and everyone out here deserves a massive amount of respect.

We watched from the starting gun, hosting a lounge for the locals to swing by and watch the race live. We had food, drinks and plenty of CLIF products to keep everyone going strong. And we all needed it. Kona is hot and humid, and as we made our way down to several viewing spots along the course, you can definitely feel the intense conditions.

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