The Team CLIF Bar athlete sponsorship program has been in existence nearly as long as the company itself and remains an essential component in supporting the development of our core sports, testing our products, and spreading the word about all things Clif! As important as this program is to us, it’s also a very large (over 1500 total athletes) and amazingly diverse group of people with demanding schedules, and we had never had more than a couple athletes in our office at the same time.
So, in an effort to build a better athlete community (and honestly, just to see what would happen!), we invited 42 TCB athletes to our home base here in the Bay Area for two whirlwind days of fun and engaging activities. As this was a test run of sorts, we did our best to include athletes from each of our eight core disciplines ranging from grassroots amateur competitors to some of the best professionals in the world. This is how the inaugural Team CLIF Bar Athlete Summit all went down.
After a casual San Francisco dinner at Pizza Orgasmica on Wednesday night, the athletes who chose not to go bar-hopping ‘til the wee hours made their way to their comfortable digs at Hotel Del Sol in the City’s Marina District. If an urban 1950’s boutique motor lodge made up in the finest of Palm Springs flair sounds cool, then Hotel Del Sol is your place! Just don’t jump in the pool from the 2nd story room balcony – they don’t appreciate it.