The Team CLIF Bar athlete sponsorship program has been in existence nearly as long as the company itself and remains an essential component in supporting the development of our core sports, testing our products, and spreading the word about all things Clif! As important as this program is to us, it’s also a very large (over 1500 total athletes) and amazingly diverse group of people with demanding schedules, and we had never had more than a couple athletes in our office at the same time.

So, in an effort to build a better athlete community (and honestly, just to see what would happen!), we invited 42 TCB athletes to our home base here in the Bay Area for two whirlwind days of fun and engaging activities. As this was a test run of sorts, we did our best to include athletes from each of our eight core disciplines ranging from grassroots amateur competitors to some of the best professionals in the world. This is how the inaugural Team CLIF Bar Athlete Summit all went down.

After a casual San Francisco dinner at Pizza Orgasmica on Wednesday night, the athletes who chose not to go bar-hopping ‘til the wee hours made their way to their comfortable digs at Hotel Del Sol in the City’s Marina District. If an urban 1950’s boutique motor lodge made up in the finest of Palm Springs flair sounds cool, then Hotel Del Sol is your place! Just don’t jump in the pool from the 2nd story room balcony – they don’t appreciate it.

Read More…

Where would you go if your house were portable? Would you spend each night in a new spot? Stay camped in a discovered utopia forever? Or would you leave life as a vagabond to the experts?

The Outdoor Research (and CLIF Bar supported) Sidecountry skiers and snowboarders had to answer that question last year while traveling with their 112-square-foot tiny house in search of the ski bum’s dream—the perfect ski area parking lot. 

Read More…

It’s been a week of anticipation here at the Ironman World Championship, starting with Chris McCormack and Linsey Corbin signing autographs at the Team CLIF house. But today was the big day, and we wanted to extend a huge congrats to our Team CLIF athletes, including Chris, Linsey, Tim O’Donnell and Meredith Kessler. The amount of preparation and energy these guys put into training in unreal, and everyone out here deserves a massive amount of respect.

We watched from the starting gun, hosting a lounge for the locals to swing by and watch the race live. We had food, drinks and plenty of CLIF products to keep everyone going strong. And we all needed it. Kona is hot and humid, and as we made our way down to several viewing spots along the course, you can definitely feel the intense conditions.

Read More…

We spent two weeks with some of our Team CLIF Bar athletes, road tripping from Bend, OR to Santa Cruz, CA.

Along our way we shared adventures, unexpected snow (apparently it never snows that much in Bend!) and some pretty awesome conversation. In talking with our athletes along the way, they each had a unique take on the what a Moment means to them. Check out these shorts as we go a bit deeper with some of our athletes getting a unique insight in to their sports and how they Meet the Moment.

Check it out! And don’t forget you can share your Moments at meetthemoment.com. For every Moment you upload CLIF Bar will donate $5 to one of our environmental non-profit partners.

TCB Runner Geoff Roes in Bend, OR

TCC Skier Jenn Berg on Mt Bachelor, OR

Read More…

Eric Larsen is almost never idle – if he’s not on an expedition to some insanely-distant point on the map, he is surely planning one. Eric’s been to some of the most remote places on Earth, including both poles (multiple times) and the summit of Mount Everest. But, the coolest thing about Eric is that there is always a good cause behind his explorations. Whether he’s gathering scientific data on the effects of climate change, inspiring others to act to preserve the natural environment, or raising funds for a worthy non-profit, Eric’s journeys are never simply about getting somewhere. We like that a lot.

Over the next 7-9 days, Eric will attempt to climb seven peaks in the Pacific Northwest with the hopes of raising $7000 for Big City Mountaineers. We here at Clif have supported BCM for years. It’s an amazing organization that mentors under-resourced urban teens through transformative outdoor experiences to enrich lives, broaden horizons and instill critical life skills. It’s always cool to see people and organizations we support coming together for one great cause, and we wish Eric the best of luck in his latest endeavor.  For more info on Eric’s adventure, check out his blog.

Read More…