We took a few of our friends from the office and asked them to show off the finer details of our new SHOT BLOKS® Fastpak™. It bends. It folds. It fits in your back pocket. It uses less packaging materials. It dispenses your SHOT Bloks like never before AND, it might even make you go faster (no promises). Watch the video to see the Fastpak at work.
The new SHOT BLOKS® Fastpak™ is now in stores. Yup, Chris, athlete extraordinare and CLIF SHOT brand manager, worked long and hard to get this snazzy new packaging out the door and here's what he has to say about it... Getting a new product out the door is exciting. It’s also a huge relief. Developing something that was once just a mere concept and then shipping it off to stores without getting derailed by various cosmic conspirators (i.e the law of unintended consequences and the law of the unknowns) is quite a process. Fastpak™ is the culmination of 2 years…
We make a lot of bars but we’ve also got a hustling and bustling little farm in the Napa Valley, just about 40 minutes North of Berkeley, where grapes and olives are smooshed into Clif Bar Family Winery & Farm wines and olive oil—yes, a little side project of ours. Perhaps you're familiar. It's been busy up at there these last few weeks, as everyone's been hard at work harvesting all those grapes and olives and pumping out some very exciting news... Like the fact that the latest batch of our extra virgin olive oil is fresh off the press!…
This Friday, 9/19, Clif Bar Family Winery is teaming up with The Wine Spies for a one-day sale of the winery’s 2005 Gary’s Improv Zinfandel. Here's the scoop on this deal: With each sale, we’ll donate $2 to support Native Energy’s Windbuilders program. The money raised will go towards helping the Rosebud Sioux Tribe build the St. Francis Wind Farm in South Dakota. Pretty neato. Check out all the other projects the folks over at Native Energy have up their sleeve over at the Native Energy website. When you order Gary’s Improv Zinfandel through The Wine Spies on Friday (that's…
Us folks in the R&D department don’t have any windows near our desks (we like to keep our ingredients and the nit and gritty of our recipes on the down low). So every now and then we have to get outside and stock up on our Vitamin D. This month, we decided to rent a bus and drive up to Napa to expand upon our culinary knowledge. Our first stop was Copia—The American Center for Wine, Food and The Arts. Copia has a wide range of culinary selections which will keep the everyday foodie busy for hours. They offer classes…
We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)
