New flavor alert! Meet CLIF Kid Organic Zbar Iced Oatmeal Cookie! The home-baked taste of classic oatmeal cookies with cinnamon and vanilla, blended into organic whole grain oats and topped with a drizzle of white icing...available now at stores nationwide. Just head over to our store locator and select “CLIF Kid Zbar” to find a store near you. (Be sure to call ahead to check on specific flavors in stock)

Definitely let us know what you think of Iced Oatmeal Cookie on Facebook, Twitter or right on in the comments section below!

Read More…

At Clif Bar & Company, we commit to sustaining our health as much as sustaining our planet. Employee fitness has always been a crucial component of the company’s wellbeing, and while we enjoy pushing ourselves, injuries and setbacks can happen. So how do you maintain a consistent fitness routine? To inspire your post-holiday endeavors, here are a few pointers from the Clif Bar employee gym.

1. Consistency trumps intensity
In the New Year, we’re apt to set ambitious goals to get on track. Unfortunately this traps us into all-or-nothing thinking. We are more likely to throw in the [gym] towel when we can’t live up to unrealistic standards. Instead, give yourself an easy win. Didn’t wake up at 6am for your run? Try a walk during your lunch break. Remember, some movement is better than nothing.

2. Get support
(We are not talking about sports bras here.) A training partner, a coach or the camaraderie of a class keeps you showing up and accountable. Teammates often push you harder than you could on your own. Even a dog that expects to be walked motivates you to get outside for a stroll. At the very least, we all need our family and friends that support our fitness priorities. 

Read More…

What can the rest of us learn from how ultra runners fuel themselves on runs of 50 miles, 100 miles or longer? Special guests include Team Clif Bar athletes Scott Jurek and Geoff Roes in this latest episode of the CLIFCast podcast: Insights from Afar - Ultra Runner Perspectives on Sports Nutrition.

Read More…

Today we’re officially kicking off the 2nd Annual 12 Days of Clifmas! What does that mean? Well, put simply, you get a chance to win some awesome Clif Bar products.

We’ll pick one daily winner on both Facebook and Twitter each day (starting today) through December 23. We’ll also pick a grand prize winner on both Facebook and Twitter (picked at the end of the 12 days) to score a year’s supply of CLIF BARs!

So how do you enter? Simply head on over to the Clif Bar Facebook page and/or Twitter feed and look for each day’s updates. Follow the rules to enter, and we’ll contact you if you get lucky!

Good luck! (For complete rules, see here)

Read More…

Over the course of the last few months, thousands of you came together to protect the places we play in Clif Bar’s Meet the Moment campaign. You guys rule!

If you joined on the Meet the Moment journey, then you know Clif Bar & Company donated $5 to an organization dedicated to protecting the places we play simply by uploading your first moment. Well, we also told you that three grand prize winners would be chosen to embark on a trip of a lifetime (of their choosing!). Well, the time has finally come, and here are your three grand prize winners.

A huge congrats to Dean, Kate and Matt—have a blast on your travels!

Dean K,
Location: Oregon (Crater Lake)
Title: “Change Your Perspective”

Description: Backflip with a twist into chilly water…letting the sun heat your body while your adrenaline pumps through you is heaven on earth. I am reminded on why I am alive and what I am supposed to be doing here…I choose a different perspective.

Dean and his girlfriend are off to southeast Asia (starting and ending in Thailand) for a four month superadventure.

Kate M
Location: Oregon (Coast)
Title: “2 Bikes, 2 Toddlers, 1 Epic Family Adventure – Murrs Across America 2010”