The City of London Race took place on Saturday, September 10, and Clif Bar was there and in on all the action. Here with a recap is our very own Craig Woodman.

It was a strange feeling driving into the ghost town that is central London’s financial district on a Saturday morning. That weirdness continued as I pulled into a huge housing estate to find the event headquarters and registration area. I was immediately struck by the mix of architectural styles – from futuristic looking high-rise concrete apartment blocks connected by sky walkways to ancient chapels and waterways. It all looked a little crazy, but these surroundings and backdrop were perfect for orienteers to test their mettle.

Then followed a frustrating 45 minutes driving around London backstreets seeking out a parking place, one that allowed me to park for more than 30 minutes.

I eventually found a spot and hurried back to event base. By the time I had returned the hungry competitors and staff were already circling the booth and the morning unfolded to be busy from start to finish. The different courses – long, short and childrens dictated different start times and resulted in a steady flow of both pre- and post-race nibblers as they came to claim their free bar. 

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The special Seasonal CLIF BARs are back for 2011, and available in-store and online through the Clif Bar Store right now. But you know the drill! Be quick because they’re only available through December (or until they last)!

Seasonal CLIF BARs come in three festive flavors: Spiced Pumpkin Pie, Iced Gingerbread and a brand new flavor, Peppermint Stick!

Seasonal CLIF BARs are available in-store at the following retailers, and many more!

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To all our loyal Tweeps. We’re offering 500 college students Energy Packs that include CLIF BARs, other outdoor fun goodies and energy/fitness tips! All you have to do is mention @ClifBar in a Tweet and tell us what kind of active study break you take to keep physically and mentally fit.

So Tweet away and see all the full details in the press release below!

Thu, September 15 2011 - CLIF® BAR Rewarding College Students Who Energize Study Breaks with Outdoor Activity

EMERYVILLE, Calif., September 15, 2011 – Between classes, work, study and social obligations, college students often fall into a food trap of pizza, candy bars and sugary drinks, with their only exercise coming from frantic sprints between classes. In addition to unwanted long-term health effects, this cycle can lead to serious energy shortages and brain fatigue.

CLIF® BAR, the original energy bar made with organic ingredients, is on a mission to educate college students about the benefits of outdoor activity. Beginning Sept. 15 and continuing while supplies last, CLIF BAR is rewarding college students who post their active study breaks on Twitter with a CLIF BAR Energy Pack to energize their pursuits. Collegians who follow @ClifBar on Twitter and post their active #StudyBreak will be eligible to receive an Energy Pack that includes great tasting CLIF BARs, fitness tips, water bottles and other items intended to make outdoor recreation fun.

“CLIF BAR wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom,” said Carly Lutz, brand director, CLIF brands. “Getting out of the dorm and going for a run or a bike ride around campus is an essential part of keeping your mind in shape, as well as your body.”

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Like most things, how to carry food and drink on a run is all about finding the best way that works best for you. We all know there are so many options, but we’re out to find the best solution for each specific style of runner.

Special guests Darris and Star Blackford of the Clif Bar Pace Team join us to share how they like to carry their sports nutrition in the latest episode of the CLIFCast podcast.

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Hood to Coast is fast approaching for the Clif Bar team. This will be my first experience with a [more than] 24-hour, 200-mile relay race. I recently read an advice column listing a few of the biggest mistakes people make running Hood to Coast (or other relays, for that matter).

• 1. Running the first leg too fast
• 2. Standing too much between legs
• 3. Not eating and drinking enough

I have no fear of running my first leg too fast. I am a slow starter more interested in saving up my energy for later. Standing, well, I hear there are plenty of opportunities for sitting so I am not worried. Eating and drinking, no problem. That’s what my job as the Clif Bar & Company Dietitian is all about, and we make the best foods and drinks to make that happen.

Here is my personal plan to put that performance nutrition to work (Amy – Team captain – take note for the grocery list). And for additional tips on running, be sure to check out episodes of CLIFCast, our Clif Bar podcast for info on sports nutrition.

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