If you know anything about the international downhill bike racing scene, you probably already know how dominant the Santa Cruz Syndicate has been for the last two seasons. But for those of you who don’t know, here are the facts: 2008 UCI World Cup Overall Champion, 2008 World Junior Champion, 2009 World Champion, over a dozen World Cup victories, and the UCI #1 ranking for two years running. So, what do you do when your team has already won everything there is to win in your sport? Well, in the Syndicate’s case, you make sure you re-sign your best…

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In the spirit of Valentine’s Day we thought we’d celebrate two things we love around here. 1. Snow. And 2. Mike Parziale. Snow is lovable for many reasons. So we’ll skip the list. But Mike Parziale? You may not know all the reasons we love him. So here's a little Valentines video on what makes Mike such a lovable person. P.S. He's happily married so send your love letters elsewhere.

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Our office is a buzz with excitement for the start of the winter Olympics. In the spirit of The Games, I'm heading up to Lake Tahoe to watch them from within a wintery, white setting. That way when I get inspired to take up Bobsleeding or Biathloning, it’ll be that much easier. Kinda hard to do from here in our Berkeley office. Over the last few weeks, I've gotten the question (in some variation or another)..."So, what’s up with Clif Bar and the Olympics?" In the event you were wondering the same thing, here's the scoop. Our friend Mike Parziale,…

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I get questions from parents all the time about how we decide what nutrients go into a CLIF ZBaR. A lot of people are surprised to learn that most nutrition facts on food labels are based on adult Recommended Daily Allowances (RDA). Parents reading these labels would naturally assume the percent daily values (% DV) are a reflection of their kids’ nutritional needs, but this isn’t always the case. Because of this labeling misnomer, I need to be keenly aware of the RDA for kids and their food intake patterns when formulating our kids’ bars. So, to solve for…

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The position of Utah crew captain for Clif Bar Field Marketing proves to be a well regarded role in the outdoor industry. In fact, George Goodman, the latest addition to Clif Bar’s Utah Field Marketing team, was featured front and center in a recent write up in Outdoor Retailer (online and in print…oh la la). Here’s a little snippet from what the publication had to say about George…and how he spends his day on the mountain. George Goodman had THE job—all mountain ambassador for Clif Bar. After all, skiing Park City’s terrain and handing out Clif bars to hungry skiers…

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