CLIF Blog

Jun. 19, 2008
100 Calories of what?
In my opinion 100-calorie packs fall short on nutrition, taste, and the ability to satisfy a hungry stomach—who decided that 100 was the magic number?

Sure they may be only 100 calories and lower in fat but they are made with artificial ingredients such as corn syrup sourced from genetically modified corn, partially hydrogenated oils, artificial flavors, and artificial colors. One-hundred calories of “empty” ingredients is likely to leave you reaching for another pack in a half hour. We learned this lesson in the 90’s when we all furiously munched on anything that said fat-free.

If you looking for a snack that will hold you over and be moderate in calories, I’d suggest some of the following:


Or if your sweet tooth needs a little love, go for the foods stuff:
  • 1 LUNA or CLIF Mini—LUNA Nutz Over Chocolate is my fav!
  • 2 cubes of organic chocolate
  • 1 homemadechocolate chip cookie


While pre-portioned snacks seem smart, those available today aren’t cutting it. Portions are important, but so is a food’s ability to nourish and sustain you.

Posted by:
Tara, the RD
Category:
Food Matters
Comments

By margaret r on 2008 07 09

What happened to the other flavors of mojo bars? I liked the fruit and nut bar - not the dipped bars, which are too sweet and have too many calories.


By Emily Zisman on 2008 07 11

Hi Margaret,

This is Emily.  I work in the Customer Service department here at Clif headquarters.
Thanks for taking the time to read and comment on Tara’s Blog.  I’m sorry to hear that we took away one of your favorite flavors.  That is to say, we modified it a bit…

We introduced the Mojo Dipped bars to provide another, slightly more indulgent snack choice and feel it’s still a healthy and organic way to “nourish and sustain you” as Tara so eloquently put it.

We still have some great Mojo originals left to choose from if you’re looking for a healthy, tasty and slightly less caloric treat to fill you up and keep you on your toes. 

I’d be happy to talk further about our bars. Just click on “contact us” to get a hold of us and we’ll be in touch in a jiffy!

Emily


By Melissa on 2008 07 16

For my shorter runs (6-7 miles), I do target a 100 calorie snack beforehand. Maybe I’ve been fazed by the 100 calorie magicians?  If I have a Clif Bar handy I just cut it in half and save the rest for the next run.  Or, more likely, eat it as a treat later. 

Thanks to Clif Bar and Co for packaging 2 compact, nutritionally-dense 100-calorie snacks in a single package, effectively cutting packaging waste in half. Most 100-calorie snacks use more packaging per single serving as their ingredients include puffed grains and packaging is oversized relative to the product.


By anthony delgrosso on 2008 07 19

i jus wanted to let you guys know your oatmeal raisin walnut bar is my absolutely favorite thing on the planet. i started in the gym back in november. i was starting to creep over 300 lbs and was not happy. so i started exercising and eating healthy. no fried food, no soda, low fat, all whole grain carbs, and anything else that wasnt bad. well i ended up hurting my back and have had to quit the gym for 3 months but i will be back in there in august with full force and ready to take my body to the next level. my job is always busy and im always driving so i keep a box of the oatmeal raisin walnut bars in my car. when ever im hungry or craving something sweet and i cant get to a meal i grab one of your bars. i would grab one of those bars over anything sweet you could put in front of me. they have the most amazing flavor. and its all natural and filling. well long story short, its been 8 months since i started all this and im down to 245 and feel great. so i jus wanted to thank you guys for one of the main products that has helped me and will continue helping me to my goal! tell mr. gary he is my hero!


By Bridget W on 2008 07 24

Anthony, that’s incredible! I’m 19 and at a healthy weight but I am not happy with my untoned muscles. If you could do all that work to lose that weight, I can work to my desired toneness! Thanks for sharing your story, and keep it up!!

<3Bridget


By Jas on 2008 08 01

I just wanted to say your Carrot Cake bar is ridiculous...in a good way!!  My mother started eating Clif bars about a month ago.  Earlier I decided to buy myself 2 bars, one bluberry crisp and the other carrot cake after picking some up for my mother the evening before.  So I decided to eat just half of the bar and was floored at how good this bar is.  I had no idea.  Love it!!!  Keep up the good work.  I have a major sweet tooth and its good when you can buy something like this and not worry about taking in too many calories, fat and just bad ingredients.  I love that the bars are natural and organic.


By amyamy on 2008 08 04

Hey Jas,

Thanks for the good word and stoked that you’re a fan of the Blueberry Crisp and the Carrot Cake.

Keep on keepin’ on,

Amy


By Sarah on 2008 08 16

I’ve been eating clif bars for awhile now, they’re my fave thing to grab for lunch after working out. I noticed on the site you have some seasonal flavors that sound delicious...when do they become available? Thanks. Sarah


By Amy, Ms. Web Gal on 2008 08 18

Hey Sarah,

The time for Clif seasonals if fast approaching! Keep a look out for the seasonal flavors to start popping up in stores around September; they should definitely be in stores by October.

Enjoy,
amy


By amyamy on 2008 08 18

Hey Sarah,

The time for Clif seasonals if fast approaching! Keep a look out for the seasonal flavors to start popping up in stores around September; they should definitely be in stores by October.

Enjoy,
amy


By Maryann on 2008 08 21

I was one of those folks who got caught up in the 100 calorie craze for a while.  Problem is, just as you stated, they have very little nutritional value, and you are really paying for cute little packages, rather than a healthy snack.
I eat a Clif bar every day at my coffee break.  There are so many flavors to choose from, and every one is awesome!  I also use Clif bars and Clif Shot Blocks on my long distance walks.  I love the fact that they are made from mostly organic ingredients…


By Donna on 2008 08 26

My husband and I just discovered Clif Bars this year.  We love the taste of every bar we have tried.  I would never buy most of the 100 calories snacks on the market because they usually contain high fructose corn syrup and other yucky ingredients.  Some even contain partially hydrogenated oils. 

I discovered the Clif Kid size bars—I think they are around 140 calories each—a great option for a smaller portion—and every ingredient is healthy!!!!  Thanks to all at Clif Bar company for a line of healthy and yummy bars.


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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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