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CLIF Blog

Apr. 7, 2011
Born on a Bike - Really: The Story of Clif Bar
Each April, we can't help but think of the joyous time when Gary decided not to sell Clif Bar & Company years ago...and smile ear to ear!

As a celebration of our company's independence and homage to our roots, we want to share a special video of the celebrated Epiphany Ride. Twenty years ago, on a longer-than-anticipated ride, Gary Erickson dreamed up a better-tasting energy bar that soon became the CLIF Bar we know and love today.

Each year, Clif Bar & Company employees celebrate that special moment with an amazing bike ride.



Check out the video to see what it's all about!
Posted by:
Caron
Category:
Events, Community, From the Road
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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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