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Jan. 15, 2010
CLIF Goes Pop Art

Meet Eleanor (the one on the left; the one on the right is Emily, of CS fame)

Eleanor's favorite CLIF Bar flavor is Chocolate Brownie which might explain why she delivered a jumbo-sized, pop-art inspired version of the flavor to our office last week.

Well, turns out it's only part of the story.

Read on for a little Q&A to get the full scoop...

Q: Where are you a student & what program/course work are you doing?
A: Currently, I am an Art History major at California State University Northridge. Last year, however, I was assigned the Pop Art project as a senior at Grover Cleveland High School as part of the Humanities program known as CORE (which strangely enough, doesn't stand for anything). The program focuses on the humanities such as art, social institutions, literature and philosophy.

Q:What was the project for?
A: At the end of senior year in the CORE program, during the Postmodern unit, students in the art class are assigned the infamous Pop Art project, in which according to the rubric, we are to make a piece "inspired by Andy Warhol's multiples in acrylic, an enlarged mass-produced product, or Claus Oldenburg's enlarged, altered texture products or objects from modern industrialized society." I decided to make a giant CLIF Bar.

Q: What made you choose CLIF?
A: I practically survived on CLIF Bars my senior year, eating them every day at the nutrition break. So when it came time to decide what my subject would be for my Pop Art, I wanted it to be something that had meaning to it, something that was special, something that was fun. CLIF Bar was colorful and fun, and had just the right difficulty level in order for my teacher to give me the thumbs up I sought.

Q: How long did it take you to make the bar?
A: I worked my entire Spring Break on my Pop Art piece—so basically a week, give or take a few days. Tracing the outline of the packaging took two or three nights, as I had to go over each and every letter and line. The painting took up most of the time because not only did I have a lot of surface to cover, but I also had to match the colors with the original packaging to the best of my abilities.

Q:What was the process/what materials did you use?
A: The wrapper is made with butcher paper and foil. With the butcher paper, I had to trace every detail on the package using a projector borrowed from my teacher. I had the projector set up in my living room sitting atop a very large pile of books pointing to the large glass window, where my butcher paper was taped.

I would place the wrapper in the projector and then the image would appear on the white butcher paper. I then traced the lettering and would readjust the wrapper in the projector until I had covered everything. I used acrylic paints to give the project color. This part took the longest, but was definitely the most fun. I had my iPod on shuffle as I mixed and matched colors in order to get just the right color I needed.

The actual Clif Bar was made from empty packaging taped together and sprayed with a texture spray and spray paint. Assembling the wrapper meant a lot of folding, gluing, cutting and taping in order to get the right shape. The last touch was the foil on the flap to match the silver strip on the actual wrapper.

Q: Did you get a good grade??!
A: I did! I got an A and it was the greatest feeling ever.

Eleanor's giant CLIF Bar currently has a place of honor in our theater, amongst a piano and a few random items that amassed over the holidays.

Well done, Eleanor. Thanks for the CLIF Bar. We love it.
Posted by:
Amy, Miss Web Gal

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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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