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Apr. 15, 2010
Eduardo Fraga Grapples to 2nd Place Finish
As most of you know, Clif Bar has a long history of involvement with the endurance sports community. After all, the entire concept for the Clif Bar originated on a 170-mile bike ride. Athletes competing in marathons, triathlons, bike races, and Jiu Jitsu tournaments nationwide have relied for years on our Clif and Shot products to give them the energy they need to perform at their best.

Oh, did someone mention Jiu Jitsu? Well, since we’re already on the subject, let’s talk a little bit about Eduardo Fraga. Eduardo is the Head Instructor at Ralph Gracie Jiu Jitsu Academy here in good ol’ Berkeley, CA, and also happens to be a black belt and 7-time state champion in the art. Eduardo teaches the discipline with a focus on strength, conditioning, and technique, and several employees here at Clif have recently been training with him to keep their minds and bodies sharp. And you never know when you might have to defend yourself against a furious HR person coming at you because you forgot to turn in your written goals and objectives for the year. It can get pretty rough around here. In fact, I just noticed a small blister forming on my thumb from using the space bar. It really stings.

Anyway…the big news is that Eduardo recently competed at the (take a deep breath) International Brazilian Jiu Jitsu Federation Pan-American Championship Tournament and took 2nd place in his division. This is the 9th time he has finished on the podium at this event against some of the toughest competition in the world. And, since Eduardo and several other instructors at the academy have been keeping their energy levels up during training and competition with our Clif Bars and Shot Bloks, it’s natural to assume we played a little role in helping him to a great result. Nice job, Eduardo…the folks here at Clif Bar send you a hearty congratulations!
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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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