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CLIF Blog

Dec. 20, 2007
Focus(ing) the Nation on climate consciousness
Elysa, our sustainability guru, has some good news for us—support for Focus the Nation just keeps growing. Read on for the exciting news (and details on how you can contribute to the grassroots movement).

I'm thrilled to report that one of Clif Bar's non-profit partners, Focus the Nation: Global Warming Solutions for America, reached a milestone this month. More than 1100 college, high school and civic groups have now signed up to participate in a national teach-in on global warming on January 31st, 2008.

That means that more than one million people will participate in a day of climate consciousness—something akin to Earth Day—with an eye to making concrete progress in growing the climate movement.

We've been making climate action part of our company since 2002 GreenNotes, the 2 Mile Challenge, the Save Our Snow Winter Road Trip. But all these green steps don't mean much in isolation.

What we need is a movement.

And that's why the work of groups like Focus the Nation (or Step it Up) is so important. They are growing a true grassroots climate movement—creating change, sending out ripples and seeding hope.

As a nation, we're waking up very, very late to this mother-of-all-environmental-issues. We face a potentially ice-free Arctic in five years; and more frequent and intense droughts, storms and floods on the horizon. There's no time to waste.

Find out what's happening in your zip code or start something on your own.

Clif Bar & Company is a sponsor of Focus the Nation and 1% of all Mojo sales are donated to this effort through 1% for the Planet.
Posted by:
Guest Starring
Category:
Sustainability
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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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