CLIF Blog

Jun. 30, 2008
Garmin-Chipotle’s Wild Ride—Buckle Up!


2008 has offered quite a wild ride with the Slipstream-Chipotle squad that will now be known as the Garmin-Chipotle Pro Cycling Team. And with the Tour de France right around the corner things just keep getting more exciting.

So as the team prepares to storm yet another figurative castle, we want to show our thanks and appreciation for the effort the riders have made by ‘Bucklin’ Up’.

We’ve worked with this team from the get-go, watching the organization grow from the TIAA-CREF junior development program only a few years ago to a Tour de France contender in ’08. We’ve laughed, we’ve cried, we’ve experienced some truly “entertaining” rides in the team car—and through it all we’ve witnessed some mighty fine bike racing.

Garmin-Chipotle certainly has collected its share of outstanding race results. During the ’08 Giro d’Italia, the team left its mark in a wonderful way by winning the Team Time Trial to get the whole party started. Was it a surprise that this cast of cycling characters could pull off such an impressive accomplishment? Nope, not really. Those of us who follow the team know that the squad is loaded with all sorts of talent. So seeing the team on the stage at the Giro, with Christian sporting the leader’s jersey, wasn’t really a surprise. But it definitely did rock—in a very large way.

The program has no doubt been on a tear this season—but to Team Clif Bar the true beauty of it all is that the team’s success is about so much more than just race results. Garmin-Chipotle is making a sincere & significant effort to run a clean program where riders race with only the organic efforts & abilities each rider brings to the table. It is sport the way sport should be—clean, pure and still very competitive but far from the ‘win at all costs’ attitude that focuses solely on results and the finish line.

Complimenting the team’s forward-thinking approach to racing at the elite level of professional cycling is the team’s stylish presentation. From JV’s strangely sharp sweaters & scarves, to Dave’s & Steve’s handsome facial hair ensembles, to the spanky argyle riding kits, the team has been in the news on the cycling fashion front as well.

So, with the intro of the Argyle Buckle, Team Clif Bar would like to say “Thanks!” to the squad for all their efforts in ’08—and we’d also like to do our part to assist with the team’s future on the catwalk. Cuz let’s face it, all bike racers know that when it comes right down to it looking good is approx 73.4% of the battle. And as we all know, a sharp après-race outfit is only as good as its buckle. So play hard, play fair, and always play with oodles of style.

Here’s to the Garmin-Chipotle Pro Cycling Team. We’re loving the ride and are eager to see it continue through France. Buckle up.
Posted by:
Le Sensation American
Category:
Team Clif Bar
Comments

By Rob on 2008 07 03

Are these for real!?  Crazy!  Let’s get a pick of Dave Z. wearing it smile


By Christiaan on 2008 07 04

You’re sponsoring this team? Great news because this should bring Clib Bar to Europe! I hope that the Slipstream will win one (or more) stage(s) and your brand will get more known throughout Europe. I’m still waiting for a local representation from guys! Come on, Holland isn’t that far away.


By Doug Witmer (Int'l Man of Mystery) on 2008 07 07

Great to hear from you Christiaan!  We are just starting our push into Europe with a major launch into the UK later this year.  We hope this is just the beginning of increasing our availability of Clif throughout Europe. 

How do you think Clif will do in Europe?  Any tips?

P.S.  UK is closer to Holland than the US, huh?  Progress!


By Christiaan on 2008 07 07

Hi Doug,

That sounds great! There’s just a small piece of water between the UK and Holland. This hopefully reduces the transportation costs considerably.
I think Clif would do fine in Europe as there are a lot of people interested in outdoor stuff. And there’s not too much choice in bars. (except from the typical runners’ bars you will not find too much other choices)
A good start would be to promote your products in the outdoor shops. For example, in the Netherlands we have the Bever Zwerfsport chain of stores which sells high quality outdoor equipment, clothing and food. (Comparable with REI Inc. in the US) These type of stores are visited by people who are try everything new. Furthermore, you could think of selling your products through our large base of cycle stores. (Don’t forget, The Netherlands is a small country but has a very large base of riders, amateur and pros) Your sponsorship of the Chipotle-Garmin team would help you a lot.

Only a couple of hours ago William Frischkorn of the Chipotle-Garmin finished 3rd in the stage 3 of the TdF. Surely, a big success! Hopefully, there’s more to come.


By Le Sensation on 2008 07 08

Rob,

Yes, the Argyle Buckles are both for real and really quite crazy.

As soon as Dave’s is ready to roll I’ll shoot for getting an image of him sporting his buckle - perhaps while riding a bull or wrestling a Sasquatch.

And if you’d like to read some of Dave’s TdF thoughts & predictions you can find the first ‘DZ Predicts’ post on the TCB blog at: http://www.clifbar.com/blog/detail/dz_predicts/

Thanks for sharing your thoughts on the Argyle Buckles!


By Dustin on 2008 07 09

"all bike racers know that when it comes right down to it looking good is approx 73.4% of the battle” - man, isn’t that true, especially if your wife is involved...keep up the great work with your products and your involvement, you guys/gals rock - GO TEAM GARMIN-CHIPOLTE


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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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