- Oct. 13, 2006
- Get out…Get active…
Ah September. Summer's over and it's time to go back to school. Whether or not you're gonna have your nose in the books, maybe you know some kids who will. They've gotta get out, get active, and expend all that pent-up energy some way…which means they'll also need a little som'in som'in to snack on…for FREE!
Last month we gave away CLIF Mojo Bars.
The offer is now closed; watch out for our next giveaway!
We're still a family-owned company that counts on kind folks to spread word about our eats. If you know anyone else (fyi: they don't have to be students) who'd like to try CLIF ZBaR, send them on over!
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- From the Kitchen
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As for getting the word out to kids, last year we gave out Zbars at Halloween. We gave the kids a choice between candy and these ‘energy’ bars and were surprised that many of the children chose the Zbars. It was either because they have already begun to think in terms of less candy as instructed by parents, or it was something new with an attractive label; I don’t know. But we figured that if a few of these showed up in the kids goodie bags and they liked them, then maybe they would ask there parents to get some more.
Perhaps if you marketed them this way for Halloween, maybe even make a snack size for the season, you could increase awareness of the product?
Hey Brian,
Thanks for the story! I have a ZBaR oh pretty much every day to satisfy my hankering for an afternoon snack. Even though I can jump into the warehouse to grab a bar, sometimes they’re all gone (a few other folks in the office have the same addiction as I do), in which case having a bag full of your halloween treats sitting in my desk drawer would do me some good. Thanks again!
Happy Halloween!!!!!
-Amy
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