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Feb. 9, 2010
Goodman Makes Good News
The position of Utah crew captain for Clif Bar Field Marketing proves to be a well regarded role in the outdoor industry. In fact, George Goodman, the latest addition to Clif Bar’s Utah Field Marketing team, was featured front and center in a recent write up in Outdoor Retailer (online and in print…oh la la). Here’s a little snippet from what the publication had to say about George…and how he spends his day on the mountain.

George Goodman had THE job—all mountain ambassador for Clif Bar. After all, skiing Park City’s terrain and handing out Clif bars to hungry skiers ain’t a bad gig. But management called, and Goodman gave it up to become Clif’s crew captain in Utah. Goodman, an ex-pro skier on the North American Big Mountain Tour, got the Park City job in 2005 after the Tour’s snowboard team manager give him a thumbs-up referral. He had blown out a knee at a competition in Aspen, and a man’s got to eat. “They were actually paying me to do this awesome job,” said Goodman, a Washington, D.C. native and the proud dad of a 20-month-old toddler. The 31-year old, with a degree in economics and environmental studies, was at the demo yesterday pushing Shot Bloks and Shot Roks—a couple of staples frequently found stuffed in cycling jerseys, not backpacks. As Goodman explained, the Bloks never freeze rock-solid and that makes them an ideal energy booster for cold-weather aficionados.

But wait, there’s more! Since this article went to print, we have learned that our man George will be heading from the mountains of Utah to the streets of Haiti at the end of the month (loaded with Clif bars of course) to offer his help in the relief efforts over there. What a guy! All of us here at Clif Bar wish him well.
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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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