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CLIF Blog

Apr. 11, 2011
LA Marathon: Rain or Shine, Nothing’s Going to Stop this Blok Party!
The Clif Bar LA Field Marketing crew weathered out a major storm while cheering on participants in the LA Marathon a few weeks back, and showed off some fancy footwork in rain gear, to boot! Read all about it and then watch the moves yourself below!

Whoever said that it doesn’t rain in Los Angeles wasn’t in town for this year’s Los Angeles Marathon! As the Official Bar and Gel of the event, Clif Bar took runners to the finish line with our Pace Team, supplied 23,000 participants with the newly reformulated CLIF SHOT Energy Gel on course.



And in true LA Field Marketing fashion and in the name of fun, we supported the runners with our enthusiasm at our Mile 20 Blok Party.

Unlike past Blok parties where our DJs rocked out in the sunshine and our crew members showed off their best moves in the warm heat (staying cool was the name of the game), this year was all about staying dry, keeping warm and showing off your best rain dance!

I must say, the LA Field Marketing Crew pulled it off without a hitch. Check out this video and see for yourself!
Posted by:
Claire
Category:
Events, From the Road
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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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