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CLIF Blog

Jun. 19, 2008
Kristian and Marina visit the Bay Area
Another update from the road as Kristian and Marina head to Seattle, WA. After a brief pit stop in Berkeley and the Bay Area, the "duo" headed north to their next destination.

A few weeks ago, Marina and I drove up the windy coastline and into the San Francisco Bay Area. Our first day, we found our way to Market Street, where we were surrounded by the rolling (and congested) hilly streets of SF. Days of double parking and putting a single quarter in the meter for five minutes followed…

Driving through all these great cities, Marina and I have gotten some pretty interesting looks. Most people are excited to learn about our global cooling efforts (think Cool Tag and our biodiesel rig); but sometimes, I feel like we’re seen as a grown-up version of a healthy ice cream truck full of free samples.

So this is my opportunity to set the record straight: not only does Clif Bar believe in environmental sustainability, but we also feel that our communities need that same sustainability. I can’t tell you how many corporate jungles I drive through and see the same billboards, signs and logos in each city. It’s like the movie Groundhog Day with Bill Murray, a repeat of each logo, not to mention the high fructose corn syrup, day after day, week after week, which brings me back to me and my most reliable, biodiesel-sipping sidekick Marina. What we do, other than make people happy and healthy with a free sample, is go on our San Diego-to-Seattle trek spreading some Clif Bar love in local cafés, delis, smoothie shops and gyms.

That said, back to our travels. As we headed out of “the City” we headed north to Marin, Sonoma and the Napa Valley. The grape vines were showing the first signs of grapes sprouting out of their shoots. A beginning of Clif Bar wine to come! Heading out of the grape growing regions, we circled our way around the bay into the Berkeley headquarters, past the University of California (go Bears!), through Tilden park, up through Mill Valley and finally past Sacramento and out of the Bay Area, and north on Highway Five.

I wish my eyes could be a video camera for everyone to experience what I have these last few months. Leaving a city, I always think of how grateful I am, so I will leave with a travel quote from St. Augustine:

The world is a book and those who do not travel read only one page.

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About this Blog

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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