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CLIF Blog

Apr. 21, 2005
nectar at NPE
I was just at the Natural Products Expo (a big food tradeshow in Anaheim) last weekend. It's one of Clif Bar Inc.'s favorite tradeshows.

We debuted our new organic fruit and nut bar, Nectar. Each bar has only five or less ingredients. And, guess what! One bar is the equivalent of two servings of fruit!

There are four flavors:
• Dark Chocolate Walnut
• Cranberry, Apricot & Almond
• Lemon, Vanilla & Cashew
• Cinnamon Pecan

The responses that I heard from everyone were fantastic. I have been working very hard to make this product come to life and taste great. So, it was an amazing feeling to hear the great comments from the people tasting it.

I can't wait to get it out into stores so that I can hear the comments from consumers.
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Category:
From the Kitchen
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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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