- Jul. 14, 2005
- Nice Surprises on a Thursday Morning
Sometimes I get a really great reminder of just how awesome this place is. This morning, we had a guest speaker come to our company meeting -- Ray Anderson. I was introduced to him from a great documentary, The Corporation. He owns a huge carpet company and suddenly decided to change his company around to work towards environmental sustainability.Anyway, his story is remarkable, extremely enlightening and inspiring. It was a real treat to sit and listen to him talk. He also mentioned several books worth noting: Paul Hawken's The Ecology of Commerce and his own book, Mid-Course Correction.
Listening to him speak created a lot of ideas in my head about how I can help the world move towards sustainability. Using organic, natural ingredients for Clif products, and avoiding highly-processed ingredients is a truly powerful tool. It also spreads the word to our customers and gets them more familiar with organic foods.
Another highlight of today's meeting was today's "Letter of the Week". A consumer wrote to us about the Nectar bars. She was thrilled with the product and particularly the fact that there are goji berries in the Lemon Vanilla Cashew bar. I am a huge fan of gojis and have been looking for the perfect product to put them into. Finally, I found a fit - and people are loving them.
That certainly brings me job satisftaction.
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- Guest Starring
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- From the Kitchen
- Add A Comment
By Shawn Honnick on 09/23/2005
I am very impressed with the Nectar bars also. I had my first one today (cranberry apricot almond) and am now looking for the best deal on bulk packs. Very impressive product. I am also impressed by the very existence of this blog! Very cool indeed.
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