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Jun. 6, 2011
Support the California Wilderness Coalition with a Limited Edition T-Shirt
When I first moved to California after college, I had never been camping, backpacking or mountain biking. Ten years later, I can’t imagine not having the Pacific Ocean, the Sierras and the foothills in my backyard. We can hop on a trail at a moment’s notice, and there are endless incredible places to check out and unplug. Sweet! Plus, we get bonus points for making friends back east constantly envious.

I don’t know about you, but the idea of my favorite trails closed and beaches up for grabs by developers raises my blood pressure. We love it when people get fired up, write to their legislators and volunteer on conservation efforts. Today, it’s easier than ever to protect these important places. Rest assured, you don’t have to lobby door to door or spend your savings on a plane ticket to do something good for wild places in California --- all you need to do is support a great, local organization called California Wilderness Coalition.

California Wilderness Coalition is a friend of Clif Bar & Company. Since 1976, the CWC has worked tirelessly to protect the natural landscapes that make California unique, and is the only statewide organization dedicated to ensuring that the wildest remaining lands in California are restored and protected for the benefit of future generations.

We couldn’t be more proud to support CWC’s tireless efforts to protect and preserve the places we play. From climbing in the Sierras to riding in the foothills, we live for these moments.

So here’s how you can help. Buy a limited edition organic cotton tee, designed to support the CWC. We only made 100 and all profits go to Cal Wild. Get yours here. And don’t forget to stop by to learn more about the current Lake Tahoe Basin action alert and how you can help.

Here’s a note from Kristi Davis, Executive Director:

About California Wilderness Coalition

CWC is the only statewide organization dedicated to protecting California’s wild lands. Our goal is to achieve wilderness designation and protection by the state or federal government for as much of the wild landscape as possible, usually through grassroots organizing for legislative action. Since 1976, CWC has safeguarded some of California’s most outstanding wild lands including the Mojave National Preserve, the Trinity Alps, Mount Shasta, Yosemite Wilderness, and Death Valley National Park.

"Dawn" by Sam Roberts
Photo by Sam Roberts

Although our organization has grown and changed in many ways over the past three decades, we still believe that local activism is often the most effective defense of our wild lands. With field offices in Redding and San Bernardino County, our organizers are reaching out to diverse populations, raising the profile of conservation issues and broadening our coalition. Our executive and administrative staff in Oakland coordinates our on-the-ground efforts throughout California with the valuable work of our conservation partners across the state and nation.

Wilderness areas provide many benefits, including clean water for fish and wildlife; native biodiversity; outdoor recreation opportunities including hiking, camping, picnicking, swimming and whitewater boating; scenery that contributes directly to local tourism and to real estate values in neighboring communities; and ecosystems that are better able to withstand the effects of global climate change and act as refuges for sensitive wildlife and plant species threatened by climate change.


"Leaves, Rocks and Stream" by Sam Roberts

Photo by Sam Roberts

Our current goal is to win permanent protection for 2,147,431 acres (approximately 3,355 square miles) in several ecologically important regions of California within the next three years. The Sierra Nevada region is one of the most threatened areas of the state, and is home to some of the California’s most ecologically diverse plants and wildlife.

Stretching from Northern California to the Tehachapi Mountains in the South, and emerging west of Death Valley, the Sierras have inspired the work of generations of conservationists. This range includes Mount Whitney, the tallest peak in the US outside of Alaska, world-class whitewater, azure lakes, striking granite monuments, emerald meadows and majestic forests (including the giant sequoia, the world's largest living thing and the bristlecone pine, the world's oldest tree).


"Ediza Lake" by Sam Roberts
Photo by Sam Roberts

  • The Endangered American Wilderness Act of 1978: Established the Golden Trout Wilderness in Sequoia National Park (home to California’s state fish, the Golden Trout).

  • The California Wilderness Act (1984): Designated and/or expanded many Sierra Nevada wilderness areas, including Ansel Adams, Bucks Lake, Carson-Iceberg, Dinkey Lakes, Domeland, Emigrant, Granite Chief, Jennie Lakes, John Muir, Mokelumne, Monarch, Sequoia-Kings Canyon and Yosemite.

  • The Sierra Nevada Forest Protection Campaign (1997): Created a coalition of conservation groups that in time, became the single most effective force for changing the USFS' management of the region.

  • Eastern Sierra and Northern San Gabriel Mountains Wild Heritage Act : Led by Senator Boxer and Representative Howard "Buck" McKeon(R-Santa Clarita), the measure passed as part of the Omnibus Public Land Management Act of 2009, designating (and/or expanding) the Ansel Adams, Granite Peak, Hoover, John Muir, Owens River Headwaters and White Mountains wilderness areas. The latter had been the largest unprotected roadless area in California.

For more information, or to support our work to ensure stronger protections of the The Lake Tahoe Basin, please check out

Thank you to Clif Bar for your partnership and support, with your leadership we are able to continue as the voice for wild California.
Posted by:
Erika Bruhn

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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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