- Jan. 28, 2009
- The Launch of Fastpak™
The new SHOT BLOKS® Fastpak™ is now in stores. Yup, Chris, athlete extraordinare and CLIF SHOT brand manager, worked long and hard to get this snazzy new packaging out the door and here's what he has to say about it...Getting a new product out the door is exciting. It’s also a huge relief. Developing something that was once just a mere concept and then shipping it off to stores without getting derailed by various cosmic conspirators (i.e the law of unintended consequences and the law of the unknowns) is quite a process.
Fastpak™ is the culmination of 2 years of work and I’m pleased to say that it’s all very much worth it. We took the same great SHOT BLOKS® product and wrapped them in a package that truly looks sharp and functions beautifully.
Fastpak™ fits perfectly in-hand when running and nicely in a jersey pocket when riding. I’ve been using the final product mostly on my rides lately and the ease of use is just incredible.
No more fishing for product at the bottom of the packet, just push up the Bloks with your thumb and you’re good to go, or to keep going. Either one works.
And one more thing…our newest flavor—Mountain Berry—is pretty tasty. I think it’ll probably vie with Cran-Razz™ for my personal favorite.
If you're jonesin' to try the latest and greatest Fastpak (and Mountain Berry, too!), you can snag them in our online store or find them at your local specialty sports retailer.
- Posted by:
- Guest Starring
- Category:
- Food Matters, From the Kitchen, Team Clif Bar
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Hi gang!
The launch of the new Fastpak is great news! We are at an event now (Surf City Marathon Expo) and the runners are dying to get their hands on the new packaging.
Way to go Chris!
Whoop whoop!
-Crew Captain Marin
where is your road team we want see pictures and bios of these guys
That looks great what you did with the Bloks! I can’t wait to try the new packaging out. I’m always fumbling around when I’m doing my ultras and this appears to solve the problem. After this takes off, maybe you can come up with a Clif dispenser, kinda like the old Pez ones.
The new Fastpak is even better than what I envisioned when Shot Bloks first came out. Compared to the “old” packaging, it looks like less plastic is used, making an environmental improvement as well.
We just introduced the new Mountain Berry Fastpak at our Carlsbad Marathon & Expo event in San Diego. Consumers went crazy over both the new flavor and the easy-open package!
Way to go Clif, exceeding consumers expectations - as usual!
Clif Crew Captain SD,
Jessica Mahoney
I can’t wait to try the new packaging out. I’m always fumbling around when I’m doing my ultras and this appears to solve the problem.
I LOVE the new packaging..makes so much more sense...I had been taking the shot blocks and putting them into my own tiny zip locks...not they are much easier to fit into my running belt.
now if only you can get me some mojo bars...please....
I must say, the best on the run food! I don’t like bars, I don’t like to carry big packages, I never manage to open the gel packs once I am beyond 18 miles, and I didn’t expect to find anything I really liked. I had settled for grape sugar tablets (the stuff you find in abundance in Europe), because they are small, portable, and give you instant energy - but they don’t last long. Thanks so much for Shotblocks!