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CLIF Blog

Jun. 6, 2012
Watch Gary Erickson’s 2012 TEDx Talk
Gary Erickson is the founder and co-CEO of Clif Bar & Company. As Clif employees we've come to know and love the story of how Clif Bar & Company was born. And every time we hear it, it's as inspirational as the first.

Last month at TEDx in Chicago, Gary explains the "White Road" philosophy and how it led him to create a better company, keep it privately owned and more. It's a fantastically inspirational story and you should definitely check out the talk.



Posted by:
Chris Morell
Category:
From the Road
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We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.)

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