Emily, one of the fine folks who answers your calls when your ring our office, weighs in on the musical talents of Clif Bar... Just about every Wednesday around 5:30pm, the Clif Bar theater (yup; we have a theater) starts to fill with guitars. 7 total if everyone brings theirs. 8 if someone brings an extra. There’s also a Clavinova keyboard, a drum kit, a few amplifiers and a portable PA system. Somewhere stage left, we’ve got a bag full of percussion instruments complete with veggie shakers (think; maracas that look like avocados) and a washboard fish (leave it to…

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Today I received this question from a friend, “Do vitamin supplements work?" The quick answer is “yes, vitamin supplements do work.” The long answer is that they work at preventing deficiencies in people who may be lacking in certain nutrients. Depending on your age and the way you’re currently eating, you may or may not, benefit from a supplement. Most people, even those who follow the best diets with lots of variety, fruits, vegetables and whole grains, dairy or dairy alternatives, meat or meat alternatives, have a difficult time meeting their daily dietary needs. This is where supplements and fortified…

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It’s been a while since I’ve hit the magical blog button or drank from the wonderfully refreshing waters of the soothing blog pond. So the time has come, once again, for me to add a little something to the TCB storytelling mix. Things can get pretty busy in this neck of the woods. Heads spin and then sometimes the blogs don’t get written, which is a shame because there’s always a ton of stuff going on around here. Some of it’s even borderline interesting. Here’s the abbreviated version—a good portion of what’s gone down over the last few weeks in…

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Once upon a time (in April)…I got an email. Wait, there’s more. It was a short but oh-so-sweet two-liner from Matt Sharkey, our Sr. Sports Marketing Manager here at Clif. Subject line: “Is your passport current?” Copy body: “This is not a test.” EOM Of course I waited the obligatory 12 seconds (as not to appear too anxious) before whipping back a keyboard denting, “Boy is it!” Being that the email came out of the blue, I assumed Matt’s request had something to do with writing, video, or photography work; my three part role here in Clif Bar’s in-house…

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I get questions from parents all the time about how we decide what nutrients go into a CLIF ZBaR. A lot of people are surprised to learn that most nutrition facts on food labels are based on adult Recommended Daily Allowances (RDA). Parents reading these labels would naturally assume the percent daily values (% DV) are a reflection of their kids’ nutritional needs, but this isn’t always the case. Because of this labeling misnomer, I need to be keenly aware of the RDA for kids and their food intake patterns when formulating our kids’ bars. So, to solve for…

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