- Jun. 4, 2013
- The Company You Keep
At CLIF Bar, we feel pretty lucky to have some pretty amazing friends who live within the conscientious “sweet spot” between outdoor adventure and conservation. One such friend is Gregg Treinish.
As a relentless adventurer, Gregg found himself one day feeling that his large-scale pursuits like hiking the Appalachian Trail and trekking the 7,800 mile length of the Andes were a tad “selfish,” as he puts it. He envisioned a time when he could find other ways for exploration to benefit others, and the natural connection happened when he started to think of the others who, like himself, belong to the wilderness: the trees, the Grizzlies, the rocks, the Wolverine and the Pine Marten. The connection between the scientific issues impacting those closest to the wild outdoors (the critters) were inexorably linked to those who always want to be close to it (all of us…duh).
So Gregg did the only thing that any self-respecting, science-loving explorer would do – he founded a nonprofit dedicated to bringing together the adventure community and the scientific community, Adventurers and Scientists for Conservation (ASC).
- Posted by: