Clif Adventures: White Roads
In life and in business, we prefer the white road.
On a map, 'red roads' are the big roads, full of noise, vehicles and exhaust. Whereas 'white roads' tend to be the smaller, less traveled paths full of beauty and great adventure. In life and in business, Gary Erickson (Co Owner and Co CEO of Clif Bar & Company) prefers the white road.
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