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How We Got Started

It began with a 175-mile bicycle ride

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How We Got Started
Company

Lessons from Gary

Watch Gary Erickson’s 2012 TEDx Talk

On April of 2000, Clif Bar Owner and Founder, Gary Erickson, turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Gary decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.

 

In his TEDxUChicago talk, Gary recounts the amazing story of Clif Bar from a homemade energy bar to an internationally recognized brand. He shares his philosophy on life and business; and his realization to live life on the “white road”. 

How We Got Started

It began with a 175-mile bicycle ride

View Article
How We Got Started
Company