Lessons from Gary
Watch Gary Erickson’s 2012 TEDx Talk
On April of 2000, Clif Bar Owner and Founder, Gary Erickson, turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Gary decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.
In his TEDxUChicago talk, Gary recounts the amazing story of Clif Bar from a homemade energy bar to an internationally recognized brand. He shares his philosophy on life and business; and his realization to live life on the “white road”.
Recipe: Scott Jurek’s Banana Beet Ginger Recovery Smoothie
After a long run, this Team CLIF Bar Athlete grabs his blender
The Facts on Fiber
Filling up on fiber might sound like something your grandma used to do, but no matter how old you...
The Creation of CLIF Organic Energy Food: Stephanie Howe
An Interview with Team Clif Bar Athlete