Get ready for your next challenge now with exclusive insider tips and tools
Probably the Toughest Event on the Planet
Tough Mudder events are hardcore 10-12
mile obstacle courses designed by British
Special Forces to test your all
around strength, stamina,
mental grit, and camaraderie.
A Case for Carbohydrates and Strength
Into strength training? Then you may know about the importance of protein for your muscles. But you may be less aware of the role that carbohydrates play when it comes to total body fitness. Carbohydrates are to…
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Ingredients That Count
You put everything into your workouts, so get everything out. CLIF BUILDER’s was crafted with ingredients that “count” so you can get the most out of your workout.
The right nutrition is key to accomplishing your goals. BUILDER’s can help by providing protein
to build and repair muscle, carbohydrates for sustained energy
, and ingredients
that serve a purpose.
Vitamins and Minerals
Vitamins and minerals serve many roles in the body. Many are essential for protein and energy metabolism to occur while others play a key role in the body’s ability to recover from physical stress such as injury or even surgery. To help you meet your daily requirements, BUILDER’s is fortified with a carefully considered blend of vitamins and minerals functioning in 3 key areas of muscle health and total body fitness:
- Involved in energy metabolism and delivery to muscles
- Involved in protein metabolism
- Involved in recovery from physical stress
If your Body can’t use it, Neither Will We
Want to know more?
Sometimes what’s NOT in your food is as important as what is. BUILDER’s never contains the following ingredients, because they don’t contribute to muscle health:
- No partially hydrogenated oil, which is the source of trans
- No artificial sweeteners, that provide zero energy
- No sugar alcohols, that can give you a sour stomach
- No artificial flavors, contrived from non-food chemicals
- No ingredients sourced from genetically engineered materials
To learn more about the ingredients in BUILDER’s, visit our ingredient glossary
Protein to Build and Repair Muscle
More muscle means more strength - we know this. But workouts are only half the equation. Helping muscles BUILD and REPAIR by feeding them the right kind of protein - at just the right time - is also important. BUILDER’s is made to help your muscles finish what they start.
Workouts won’t do much for you without the right type and amount of protein, to build and repair muscle. Even timing plays a crucial role. Here are a few quick tips to help you get the most out of your workouts.
Your body needs protein all the time, but after workouts it needs even more. Depending on your weight and activity, your total daily protein needs could range from
70-200g per day. After an intense workout, a boost of 10-35g of protein will boost and speed muscle recovery. BUILDER's contains 20g of protein in each bar, just the right amount to kick start ‘repair mode’.
There are ten essential amino acids required by the body, and proteins that contain all ten are considered “complete”. Complete proteins vary in the level of amino acids they provide which is why it is important to consume a variety of protein sources each day. BUILDER’s provides complete protein from soy, the only non-animal protein containing all of the essential amino acids.
Your body is always breaking down muscle which is why you need to eat protein-rich foods throughout the day. Exercise causes muscle to break down even faster so the most important time to eat protein is within 30 minutes of completing a workout. The right timing can help muscles recover quicker when you’ve pushed them to their limits.
Energy To Sustain Your Workout
Strength building requires energy. Fast fleeting energy isn’t going to cut it. BUILDER’s offers energy to your hard working muscles, so you can last as long as your workout does.
Carbohydrates translate to energy. Whether it's your first
set or your last, carbohydrate–based energy is what helps
get you through. Carbohydrates break down into glucose,
which is the main source of fuel for your moving muscles,
and your brain. Sugar, grains, and starch are sources of
carbohydrate that deliver sustained energy to
Post-workout, eating carbohydrates and protein together is the ultimate 1-2 punch for total body recovery. The carbohydrates replenish your energy stores and the protein helps rebuild muscle tissue. BUILDER’s contains an adequate carbohydrate source to promote muscle movement and replenish muscles post-workout. Watch out for protein bars that contain artificial sweeteners that provide zero energy or claim ‘low carb’ as they may not provide the energy needed to get through your workout and activate the protein needed to build and repair muscle.
A group of vitamins (also known as thiamin, riboflavin, niacin, pantothenic acid, pyridoxine hydrochloride, folic acid, and cyanocobalamin) that play an important role in metabolism of carbohydrate, protein, and fat. Supports Delivery of Energy to Muscles. Supports Protein Metabolism.
Beet juice concentrate
A sugar made from beets that provides carbohydrate to muscles for energy
A mineral that builds bones and teeth and keeps them strong. Muscles, nerves, and all parts of the body need calcium to work well. Supports Recovery From Physical Stress.
A type of fiber found in onions, leeks, artichokes, garlic, and chicory plant
A trace element that works in the development and function of the thyroid gland, which regulates energy systems in the body and promotes growth and development. Supports Delivery of Energy to Muscles.
An essential mineral involved in oxygen transport which is critical for energy delivery to muscles. Supports Delivery of Energy to Muscles.
A mineral used in hundreds of reactions in the body, including those involving the nervous system as well as fat, carbohydrate, and protein metabolism. It also works with vitamin D and calcium to create strong bones. Supports Delivery of Energy to Muscles. Supports Protein Metabolism.
A proprietary blend of plant-based ingredients that provide flavor without any artificial ingredients or MSG.
Organic brown rice syrup
A sweetener made from organic brown rice, brown rice syrup is less refined than other sugars like high fructose corn syrup. Along with dried cane syrup, this sweetener supplies carbohydrate to muscles for energy.
Organic dried cane syrup
A sugar from sugar cane that supplies carbohydrate to muscles for energy
Organic oat fiber
A concentrated source of fiber
Organic rolled oats
A source of carbohydrate that supplies energy to muscles in addition to fiber which helps to slow digestion and the release of carbohydrate into the blood stream.
Organic sunflower oil
An oil extracted from sunflower seeds that is high in monounsaturated fat. Sunflower seeds are a source of vitamin E and protein
Palm kernel oil
A saturated fat from the pulpy portion of the seed from palm trees. It contains no trans fats
A component of coenzyme A (CoA), an essential coenzyme required for chemical reactions that generate energy from food (fats, carbohydrates, and proteins). Supports Delivery of Energy to Muscles. Supports Protein Metabolism.
A major component of cells in the body. It buffers acid as well as helps with energy transfer in metabolism. Supports Delivery of Energy to Muscles.
A form of carbohydrate known as polysaccharide that has a very mild taste and supplies energy to working muscles
An electrolyte also known as sodium chloride that works to balance fluid in the body. It is necessary to replace sodium lost in sweat.
An emulsifier that allows the palm kernel oil and cocoa to form the chocolaty coating and chocolate chips
Soy protein isolate and organic soy protein concentrate
A plant derived source of protein that supplies all the essential amino acids necessary for building and repairing muscles
A form of fat that is metabolized like a carbohydrate and supplies energy to working muscles
A fat-soluble vitamin that maintains mucus membranes throughout the body’s bones, skin, cartilage, ligaments, and connective and nerve tissues – a necessary nutrient for recovering from physical injury. It is also involved in healthy vision.
A fat-soluble vitamin that maintains mucus membranes throughout the body’s bones, skin, cartilage, ligaments, and connective and nerve tissues – a necessary nutrient for recovering from physical injury. It is also involved in healthy vision. Supports Recovery From Physical Stress.
A fat-soluble vitamin that aids in the absorption of calcium. Supports Recovery From Physical Stress.
An essential fat-soluble vitamin and powerful antioxidant that maintains the health of skin and other cells like those found in the lining of the digestive tract. Supports Recovery From Physical Stress.
Ban Trans Fats from Your Diet
Over the past several years you’ve probably seen the dangers of trans fats exposed in the media and “trans fat free” callouts plastered on food labels. What are trans fats and how can one food ingredient do so much damage? Let’s take a closer look.
Man-made trans fats are created by bubbling hydrogen gas through liquid vegetable oil under high temperatures in the presence of a metal catalyst. This process changes the chemical structure of the fatty acids in the vegetable oil to produce a semisolid, plastic-like fat that can then be used to extend shelf life, enhance taste, and improve the texture of foods like piecrust and biscuits. The end product, called partially hydrogenated oils, may make food taste better and last longer, but the trans fats within are extremely bad for your body. Trans fats wreak havoc on your triglycerides (the fat in your blood) and your cholesterol, contributing to insulin resistance and increasing your risk of developing cardiovascular disease.
Natural sources of trans fats are not harmful and can be found in certain cuts of meat and some dairy products, but the majority of trans fats in our diets come from the harmful, man-made trans fats found in processed foods. Trans fats may even fly under the radar in many grocery-aisle foods because food manufacturers can tout their products as “trans fat free” as long as a single serving contains less than 0.5 grams of trans fats. These small quantities can add up quickly and even very small amounts of trans fats can do a lot of harm.
Don’t be fooled by “no trans fats” claims. Examine ingredient lists carefully and steer clear of any foods that contain partially hydrogenated oils. CLIF Builder’s® and CLIF Builder’s MAX™ bars always make every ingredient count so you can get the most out of your workout. And we never use partially hydrogenated oils or any other engineered fats that can harm your body or slow you down.
Enter the Sweepstakes
Tough Mudder is not a race, but a challenge
Tough Mudder events are the ultimate adventure challenge. The 10-12 mile obstacle course is designed to test your all-around strength, stamina, mental grit and camaraderie. Tough Mudder has made a name for itself with the most innovative courses, 1,000,000 inspiring participants worldwide, and more than $5 million raised for the Wounded Warrior Project.
Tough Mudder is all about unlocking your sense of accomplishment, having a great time and building camaraderie. To get through mud, fire, ice-water, and 10,000 volts of electricity you’ll need teammates to pick you up when your spirits dip. To get over 12 foot walls and through underground mud tunnels, you’ll need teammates to give you a boost and a push. Tough Mudders are team players who make sure no one gets left behind.
Find Builder’s At These Tough Mudder Events: