CLIF BARs contain carbohydrates, good to excellent amounts of protein (9-11 grams) and good amounts of fiber (4-5 grams). CLIF BARs also contain 23 vitamins and minerals and are free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.
LUNA Fiber is a delicious, nutritious and convenient high fiber snack that satisfies and curbs hunger between meals with 7 grams of fiber. In under 120 calories, LUNA Fiber offers the Core 4* vitamins and minerals that are essential to women’s health: calcium, iron, folic acid and vitamin D. It is free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs. It is also certified kosher by Orthodox Union (OU).
* While other nutrients are also essential for human nutrition, the CORE 4 nutrients are listed because of their importance to many women seeking to maintain their health.
Each 40g LUNA Fiber bar has 110-120 calories with 7g fiber, along with essential nutrients women need. It is high in calcium and folic acid, and is a good source of vitamin D, iron, and antioxidants (vitamins A, C and E). Each bar has 1-2g of protein, 3-4g of fat and 11g of sugar.
The main sources of fiber in LUNA Fiber come from organic oat fiber, organic inulin (agave extract), inulin (chicory extract) and whole grains.
LUNA Fiber is not a meal replacement bar. LUNA Fiber is a delicious, high-fiber snack that satiates hunger and helps women stay fuller longer.
Because LUNA Fiber is formulated with adult needs in mind, kids should not eat a whole bar until their nutritional needs more closely match those of an adult (around ages 9-13). Kids ages 4-9 could have half on occasion and as with all food choices, parents should use their best judgment. An option for kids to try is our CLIF Kid snack line, which offers CLIF Kid Zbar™ and CLIF Kid Zbar Cripsy™. They are both uniquely designed for the nutritional needs of growing, active children and tastes great.
Men, too, can enjoy LUNA Fiber. There is nothing in LUNA Fiber that is not good for men. However, LUNA Fiber bars are specifically formulated to provide women with the nutrients they often lack.
LUNA contributes to the Clif Bar Family Foundation, which donates 1% of all product revenue to organizations that support and improve environmental, social and cultural needs, from our local to our global community. The Breast Cancer Fund is one of the primary organizations to which we donate.
Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non GMO requirements.
LUNA Fiber is certified kosher by Orthodox Union (OU).
Yes. There are no ingredients derived from animals in LUNA Fiber.
To address all of your allergen-related questions, please view our complete Allergen Reference Table.
No, LUNA Fiber is not gluten free.
CLIF® Kit’s Organic™ is a new, simply delicious snack bar made with 100 percent organic fruit and nuts.
CLIF Kit’s Organic bars are full of flavor, packed with tender fruit and crunchy nut pieces.
CLIF Kit’s Organic is a perfect accompaniment to meals or a convenient snack that travels with you.
CLIF Kit’s Organic provides at least a good source of fiber* with ¾ serving of fruit along with delicious nuts in every bar. The bars are gluten-free, soy-free and dairy-free and also free of trans fats, partially hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs. (* Contains 8-12 grams total fat)
Yes, CLIF Kit’s Organic is appropriate for kids to eat.
CLIF Kit’s Organic was born from the CLIF Bar heritage of seeking new ways to make a better bar – one that is nutritious, tastes delicious and is made with organic ingredients. CLIF Kit’s Organic is the vision of Kit Crawford, co-CEO of Clif Bar & Company, whose passion for organic farming and handcrafted food inspired this simply delicious fruit and nut bar. Inspired by Kit’s own experiences on her family farm and in her kitchen, CLIF Kit’s Organic is crafted with only the best ingredients, including 100 percent organic fruit and nuts.
Organic farming and agriculture is good for people and the planet. By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of the environment and our bodies. Organic produces less pollution and helps create nutrient-rich soil and increases biodiversity. Organic foods are a healthy choice to sustain people and the planet for future generations.
Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non GMO requirements.
No, CLIF Kit’s Organic is not kosher.
Yes, CLIF Kit’s Organic is vegan-friendly.
All CLIF Kit’s Organic flavors are gluten-free.
No, all CLIF Kit’s Organic flavors are soy-free.
No, all CLIF Kit’s Organic flavors are dairy-free.
To address all of your allergen-related questions, please view our complete Allergen Reference Table.
Yes, all CLIF Kit’s Organic flavors are low glycemic. Low-glycemic foods digest slowly for prolonged levels of satiation and energy.
CLIF BAR is the original energy bar made with organic ingredients that delivers an optimal blend of nutrition for sustained energy. CLIF BAR uses whole ingredients you can see and taste, such as oats, dried fruits and nuts, to create delicious, convenient food that’s good for you and for the planet.
CLIF CRUNCH is a line of crunchy granola bars made with organic ingredients and whole grains available in new as well as classic granola bar flavors.
CLIF Builder’s is a great tasting, high-quality protein bar crafted with an optimal blend of ingredients specifically chosen to help promote muscle growth and total body fitness. Builder’s offers a variety of protein levels to help people customize their protein intake based on the day’s activities, including CLIF Builder’s® Snack Size (10g), Clif Builder’s (20g) and CLIF Builder’s MAX™ with TriBuild™ protein blend (30g).
CLIF Kid makes nutritious snacks that are specially made for kids’ growing bodies, developing taste buds and active lives. The USDA-certified organic snack line includes:
• CLIF Kid Zbar™ is an organic, soft-baked whole grain energy snack bar for kids that offers 8-11g whole grains. It is made with a nutritious blend of carbohydrates, fiber, protein and fat to maintain kids’ energy. Zbar is also made with the 12 vitamins and minerals that are important for kids.
• CLIF Kid Zbar Crispy™ is an organic crispy rice snack for kids with a light, crunchy texture. Made with 8g whole grains and a sprinkling of toasted oats, Zbar Crispy is USDA-certified organic and contains more iron, calcium, zinc and vitamin D than other family snack bars.
• CLIF Kid Zfruit™ is a tangy, chewy fruit snack that is equivalent to one serving of organic fruit and provides an excellent source of vitamin C. Zfruit offers a great-tasting fruit snack that doesn’t need to be washed, peeled, cored, seeded, cut or refrigerated before eating – making it easy for kids to eat organic fruit anytime, anywhere.
• All CLIF Kid products have none of the no-no’s: No artificial flavors, synthetic preservatives, high fructose corn syrup or hydrogenated oils. In addition, CLIF Kid products have 0g trans fats and source ingredients that are not genetically engineered.
CLIF MOJO is a line of trail mix bars made with organic ingredients and featuring a variety of nuts plus, pretzels, raisins, chocolate chips and other real ingredients for a crispy, crunchy texture.
CLIF SHOT BLOKS Energy Chews are semi-solid, easy-to-chew sources of carbohydrates—your body's preferred source of fuel during activity – and electrolytes.
Consuming carbohydrates during activity enhances performance by providing a continuous supply of energy to working muscles. Your body stores a limited amount of carbohydrates, and the harder you go, the faster you burn those carbohydrates. When you burn through the last of these stored carbohydrates, you bonk. By consuming carbohydrate during activity you will increase your time to exhaustion (running out of carbohydrate).
CLIF SHOT Energy Gel is an easily-digested source of carbohydrates and electrolytes for performance athletes during activity. It is the only energy gel made with 85-90% organic ingredients giving athletes essential nutrition for performance.
LUNA Protein is a gluten free high protein bar for women that provide satiation. In under 200 calories, LUNA Protein offers 12 grams of soy and whey protein and 3 grams of fiber to satisfy hunger. It is free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs.
LUNA is the first nutrition bar specially formulated with a woman’s needs in mind to help nourish them throughout their busy day and lives. LUNA provides the nutrients women often lack, like folic acid, calcium, iron, vitamin D and other vitamins and minerals, which are essential to a woman’s everyday needs, while being as organic as possible.
To find which of our foods that are gluten free, go to
Pick & Choose ‘Em
Athletes and active people have high energy demands. With a mix of carbohydrates, protein and fiber, CLIF BARs supply working muscles with the energy they need for extended periods of activity. Wholesome and nutrient-dense, CLIF BARs steadily increase blood sugar levels without creating a precipitous “sugar crash.” CLIF BARs help athletes and active people who respect their bodies and the planet to push farther with sustained energy.
CLIF CRUNCH bars are as flavorful as they are crunchy, with chocolate, white chocolate and peanut butter chips, tender pieces of macadamia nuts, blueberries and naturally sweet honey to add bursts of flavor throughout the bars. CLIF CRUNCH also features a special blend of organic whole grains and rice crisps that helps create a lighter-textured crunch.
CLIF Builder’s tastes great and is crafted with only the best ingredients to help promote muscle growth and recovery and provide lasting energy. Each bar has an optimal blend of high-quality protein, carbohydrates and fat that sets it apart from other protein bars. Unlike many other protein bars, CLIF Builder’s 10, 20 and 30 gram protein bars do not contain trans fats, partially-hydrogenated oils, high fructose corn syrup, artificial sweeteners, chemically derived additives or ingredients sourced from GMOs.
• Each 1.27 oz (36g) Zbar has 110-130 calories with 8-11g whole grains, 2-3g protein and 2-3g fiber depending on the flavor. It is also USDA-certified organic and contains 12 vitamins and minerals that are important for kids.
• Each 1.0 oz (28g) Zbar Crispy has 100-110 calories with 8g whole grains, 1-2g protein and 1g fiber depending on the flavor. It is also USDA-certified organic and provides an excellent source of calcium and a good source of iron and zinc.
• Each 0.7 oz (20g) Zfruit has 70 calories and a ½ cup of fruit. It is also USDA-certified organic, an excellent source of Vitamin C and gluten free.
CLIF MOJO delivers a unique blend of tastes and textures. It combines sweet and salty flavors through ingredients such as crispy pretzel pieces and an outer layer of creamy cocoa. It delivers a crunchy and chewy texture through such ingredients as whole nuts and raisins.
Fastpak® is the package unique to CLIF SHOT BLOKS. It’s provides an overall smaller package, so it fits better in jersey pockets, running shorts, and backpacks. It also opens easily and then allows the athlete to access and squeeze up each CLIF SHOT BLOKS one by one. Finally, the packaging reduction vs. the original package yielded a 33% reduction of packaging material.
CLIF SHOT Electrolyte Replacement Drink is meant to be used DURING activity. The quantity consumed very much depends on the intensity and duration of activity as well as the external conditions such as wind and heat. For instance if you’re doing an easy 90 minute ride on flat roads in cool temperatures, one bottle may be plenty. But if you’re in the middle of a 5 hour ride in 85+ degree weather with lots of climbing, then we’d recommend drinking 16oz – 24oz every hour. Ultimately it’s best for the athlete to experiment and find out how his/her total consumption corresponds with performance.
CLIF SHOT Energy Gel has fewer ingredients than other brands — less is more. The streamlined approach gives you a performance advantage with a fast-acting energy source from organic maltodextrin and organic dried cane syrup, and with more essential electrolytes.
Each 1.6 oz (45g) LUNA Protein bar has around 170-190 calories with 12g protein and 3g fiber, along with essential nutrients women need. It is high in calcium and folic acid, and is a good source of vitamin D, iron, fiber and antioxidants (vitamins A, C and E). Each bar has 6-9g fat and 13-15g sugar depending on the flavor.
Each 1.69 oz (48g) LUNA Bar has around 180 calories with 9-10g protein and 3-5g fiber. It is high in calcium, folic acid and iron, a good source of Vitamin D, and rich in antioxidants (vitamins A, C and E). Each bar has 3.5-6g fat and 9-14g sugar depending on the flavor.
To find which of our foods that are kosher certified, go to
Pick & Choose ‘Em
For best results, CLIF BARs should be eaten about one to three hours before exercise along with water to prevent hunger and supply energy to working muscles. During prolonged, lower intensity exercise such as hiking or bike touring, CLIF BARs can be eaten during activity to help satiate hunger and meet carbohydrate demands. CLIF BARs can also be eaten after exercise, as a snack between meals or during a long, busy day to help sustain energy.
Each two-bar package delivers one full serving of organic whole grains made up of oats, barley and rye, which provides a good source of fiber1. The bars also offer 4-5 grams of protein per serving.
1Contains 7-9 grams Total Fat
CLIF Builder’s bars are not meant to replace well-balanced meals. However, sometimes people don’t have time to grab a meal, and on those occasions eating a bar is better than eating nothing at all. If you need to eat a bar instead of a balanced meal, be sure to follow it up with a small snack such as yogurt, half a sandwich or a piece of fruit and drink plenty of fluids.
CLIF Kid recipes and portions are specially-created based on the types of foods and nutrients kids need most, in flavors that encourage healthy snacking. They’re just the right size for kids – narrow enough for kids to take healthy bites! CLIF Kid is also made with organic ingredients, such as natural fruit juices and whole oats to make wholesome, great-tasting snacks, with lower levels of fat and sugar than most of the kids’ snacks available today.
• Zbar offers a convenient and portable option that ensures kids get enough whole grains in their diet. Zbar features an optimal blend of carbohydrates, protein, fiber, vitamins and minerals to help meet kids’ nutritional needs and keep them satisfied and nourished longer.
• Zbar Crispy offers a convenient and portable option that ensures kids get enough whole grains in their diet, along with more calcium, iron, zinc and vitamin D that are essential to kids’ growing bodies but are often lacking in their meals and snacks. It also features a balanced blend of carbohydrates, protein and fiber to help stabilize energy levels and keep them satisfied and nourished longer.
• Zfruit offers a convenient and portable option that ensures kids meet one of the 2-4 recommended servings of fruit they need daily
CLIF MOJO can be eaten as a snack for those hectic, on-the-go moments. For example: afternoon treat at the office or while on a hike.
CLIF SHOT BLOKS are primarily used by performance athletes – cyclists, runners, mountain bikers, triathletes, and adventure racers. However, any performance-oriented athlete needing a quick burst of energy can benefit from CLIF SHOT BLOKS.
• CLIF SHOT Electrolyte Replacement Drink meets all of the thresholds for current sports science, and does not contain any ingredients of dubious efficacy or insignificant quantities of effective ingredients simply to bolster label claims.
• CLIF SHOT Electrolyte Replacement Drink tastes great. Its taste profile was created with intentionally high levels of sodium and tartness, to both quench thirst and to subtly prime the body’s thirst mechanism - this keeps the body slightly thirsty and ensures that the athlete will continue to hydrate throughout activity.
• CLIF SHOT Electrolyte Replacement Drink is the only sports drink featuring organic ingredients. It contains 91 percent organic ingredients and is free of ingredients sourced from GMOs.
CLIF SHOT Energy Gel is primarily used by performance athletes — cyclists, runners, mountain bikers, triathletes and adventure racers. However, any performance-oriented athlete needing a quick burst of energy can benefit from CLIF SHOT Energy Gel.
LUNA Protein satisfies hunger, contributes to women’s nutrition and tastes amazing without any unnecessary additives. It is free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs.
Organic food is good for the body and good for the planet. By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of the environment and our bodies. It is free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs.
To find which of our foods that are vegan-friendly, go to
Pick & Choose ‘Em
Because CLIF BARs are formulated with adult needs in mind, children should not eat a whole bar until their nutritional needs more closely match those of an adult (around ages 9-13). Children ages 4-9 could have half on occasion and as with all food choices, parents should use their best judgment. An option for children is try out another bar we offer called CLIF Kid Organic ZBaR®. It is uniquely designed for the nutritional needs of growing, active children and tastes great.
CLIF CRUNCH bars provide 12% of the daily recommended value of fiber, which is considered to be a good source of fiber. The fiber comes from our special blend of organic oats, barley and rye.
CLIF Builder’s is formulated with adult protein needs in mind. Parents may want to consider offering children CLIF Kid Zbar™, a tasty bar uniquely designed for the nutritional needs of growing, active children.
Whole grains, such as oats, contain fiber, which when consumed as part of a healthy diet can reduce the risk of heart disease, type 2 diabetes, and weight gain. The 2010 USDA Dietary Guidelines recommend choosing the right carbohydrates, like whole grains.
• Each Zbar contains 8-11 grams of whole grains (depending on the flavor) and 2-3 grams of total fiber from oats, which is as many whole grains as ¼ cup brown rice or cooked barley and twice the fiber.
• Each CLIF Kid Zbar Crispy contains 8 grams of whole grains and 1 gram of total fiber from oats, which is as many whole grains as ¼ cup brown rice or cooked barley and twice the fiber.
Not only do nuts give CLIF MOJO its distinctive character, but they also contain a healthy amount of monounsaturated and poly-unsaturated fat—the better-for-you fat. Consuming daily and moderate portions of nuts, such as the portion in a CLIF MOJO bar, is recommended as part of a healthy diet.
Generally, performance athletes need to consume 200-400 calories per hour from all sources, such as gels, chews, bars and drinks. Half a packet of CLIF SHOT BLOKS can be eaten 15 minutes prior to activity to increase blood sugar levels, followed by 1-2 packets per hour during activity. For flavors with added caffeine, we recommend half a packet 15 minutes before activity, and one packet during activity. Consumption of CLIF SHOT BLOKS should always be followed with a mouthful of water. Caffeinated flavors are not recommended for pregnant women, children, or people sensitive to caffeine.
CLIF SHOT Electrolyte Replacement Drink is formulated for optimal rates of hydration and absorption of carbohydrate and electrolytes. A 6-8% carbohydrate solution has been shown consistently to be the best concentration for supplying glucose to muscles and for replacing lost fluids with the best digestive tolerance for most people. The American College of Sports Medicine and the American Dietetic Association recommend a 6-8% solution for continuous hydration and carbohydrate delivery during activity. Drinks less than 6% are not well absorbed by the gut and drinks greater than 8% can lead to digestive distress.
Generally, performance athletes need to consume 200-400 calories per hour from all sources, such as gels, chews, bars and drinks. We recommend consuming one packet 15 minutes before activity, followed by 1-2 packets per hour during activity to help support your needs. For flavors with added caffeine, we recommend one packet 15 minutes before activity and one packet during activity. Consumption of CLIF SHOT Energy Gel should always be followed with a mouthful of water. Caffeinated flavors are not recommended for pregnant women, children, or people sensitive to caffeine.
LUNA Protein is not a meal replacement bar or a diet bar. LUNA Protein is a delicious, nutritious and convenient snack that satisfies and curbs hunger between meals, and helps women more easily fit protein into their day.
Yes, LUNA bars are considered a “low glycemic” food due to the portion size and balance of carbohydrate, fat, protein, fiber. Glycemic Index (GI) can be a great tool for fine-tuning the carbohydrate choices in your meal plan, but it shouldn’t be your exclusive consideration for whether or not to include certain foods in your daily meal plans.
To address all of your allergen-related questions, please view our complete
Allergen Reference Table.
CLIF BAR uses whole ingredients you can see and taste, such as oats, fruits and nuts, to create delicious, convenient food that’s good for you and for the planet.
CLIF CRUNCH sets a new standard in taste and texture, using tender chunks of nuts, creamy whole chips and a special blend of organic whole grains and rice crisps creating a lighter-textured crunch.
CLIF Builder’s bars do not contain trans fats, partially-hydrogenated oils, high fructose corn syrup, artificial sweeteners, chemically derived additives or ingredients sourced from GMOs.
CLIF Kid offers lower levels of fat and sugar than those found in many of the kids’ snack offerings available today.
• Zbar contains 10-12g of sugar per bar depending on the flavor, which is less than 35% of its total weight in sugar. When compared to other treats that appeal to kids, such as sweets and soda, Zbar contains less-processed sugars, lower total sugar, and no high fructose corn syrup.
• Zbar Crispy contains 7-9g of sugar per bar depending on the flavor, which is less than 35% of its total weight in sugar. When compared to other treats that appeal to kids, such as sweets and soda, Zbar Crispy contains less-processed sugars, lower total sugar and no high fructose corn syrup.
• Zfruit contains 15g of sugar per rope, which is the naturally occurring fruit sugar from fruit puree and juice ingredients. We do not add processed sugar to the fruit snack.
The mono and poly-unsaturated fats found in nuts are proven to be good choices when adding fat to the diet. In moderation, nuts have been shown to decrease the risk of heart disease (when combined with a diet low in total fat and high in fiber). Nuts are also a good source of plant sterols, which are beneficial compounds found in foods that have potential protective health benefits (learn more at www.peanut-institute.org)
CLIF SHOT Energy Gel and CLIF SHOT BLOKS are easily interchangeable since they both provide carbohydrate to working muscles. Since 3 pieces of CLIF SHOT BLOKS equal the same calories as one CLIF SHOT Energy Gel packet you can go back and forth between each, while easily keeping track of your calorie intake.
Think of our recommendation as a starting point. The mixing chart on our label will yield an 8% carbohydrate solution, which has been shown to be best for a statistically significant sample of athletes. However despite this, everyone is not the same. Some will prefer a stronger blend of product and will function quite well on it, while others will need a more dilute solution to keep their stomachs happy. As always, experiment with different concentrations to find out what works best for you.
CLIF SHOT is an energy gel that provides a convenient source of carbohydrates and electrolytes, and in some flavors added caffeine, for sustained energy during sports and other activities. Some flavors of our CLIF SHOT Energy Gel endurance-focused products have varying levels of added caffeine in the form of green tea extract – a natural source of caffeine. CLIF SHOT Energy Gel offers three caffeine levels (25, 50, 100mg per packet) so that athletes can tailor their caffeine intake to match their endurance needs.
All CLIF SHOT Energy Gel flavors with added caffeine clearly state caffeine on the front and back of the package, and have a visual comparison to coffee to help guide a consumer. Caffeinated flavors are not recommended for pregnant women, children, or people sensitive to caffeine.
Yes, LUNA Protein bars are considered a “low glycemic” food due to the portion size and balance of carbohydrate, fat, protein, fiber. Glycemic Index (GI) can be a great tool for fine-tuning the carbohydrate choices in your meal plan, but it shouldn’t be your exclusive consideration for whether or not to include certain foods in your daily meal plans.
LUNA is not a meal replacement bar or a diet bar. LUNA is an organic nutrition bar which provides the nutrition women need to maintain active, healthy lives. It is a delicious, nutritious and convenient snack that satisfies and curbs hunger between meals, helping to prevent high calorie/high fat snack cravings such as potato chips or candy bars.
For best quality, our food should be consumed by the BEST BY or SELL BY date printed on each wrapper. To find where the BEST BY or SELL BY date is located,
click here.
Organic farming and agriculture is good for people and the planet. By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of the environment and our bodies. Organic produces less pollution and helps create nutrient-rich soil and increases biodiversity. Organic foods are a healthy choice to sustain people and the planet for future generations.
CLIF CRUNCH is good for people of any age (yes-it’s a great snack for kids!)
CLIF Builder's is Kosher Dairy. The bars are produced on the same line as some other products that do contain dairy ingredients.
CLIF Kid snacks are USDA-certified organic with 0g trans fat, no hydrogenated oils, no high fructose corn syrup, no synthetic preservatives, and no artificial flavors.
CLIF MOJO bars are free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.
Yes, CLIF SHOT BLOKS contain at least 70 mg of sodium and 20mg of potassium per serving (3 pieces). These electrolytes allow electrical impulses to travel properly throughout your body, enabling proper muscle function. When you sweat you start to deplete yourself of these electrolytes. Similar to dehydration, loss of electrolytes first leads to declined performance and can potentially result in serious health issues. .
The primary purpose of CLIF SHOT Electrolyte Replacement Drink is to deliver what an athlete needs and can actually use during his/her training and racing: carbohydrate, fluid, and electrolytes. While vitamins such as A, C, and E are critical to daily well being, studies continually show that there is no performance benefit to consuming these vitamins during activity. Your body cannot assimilate enough vitamin A, C, or E during an event to make up for chronic deficiencies in your daily nutrition plan. The best way to prevent nutrient deficiencies is to eat well-balanced meals on a daily basis.
Yes, CLIF SHOT Energy Gels contain 60-90mg of sodium and 50-85mg of potassium. These electrolytes allow electrical impulses to travel properly throughout your body, enabling proper muscle function. When you sweat you start to deplete yourself of these electrolytes. Similar to dehydration, loss of electrolytes first leads to declined performance and can potentially result in serious health issues.
Because LUNA Protein is formulated with adult needs in mind, kids should not eat a whole bar until their nutritional needs more closely match those of an adult (around ages 9-13). Kids ages 4-9 could have half on occasion and as with all food choices, parents should use their best judgment. An option for kids to try is our CLIF Kid snack line, which offers CLIF Kid Zbar™ and CLIF Kid Zbar Cripsy™. They are both uniquely designed for the nutritional needs of growing, active children and tastes great.
Men, too, can enjoy LUNA. There is nothing in a LUNA bar that is not good for men. However, LUNA bars are specifically formulated to provide women with the nutrients they often lack.
Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non-GMO requirements.
Many Clif ingredients are organic which by Certified Organic Standards in the U.S. means that ingredients are sourced from non-GMO. These ingredients are accompanied by an organic certification. Any conventional ingredient also is shipped to us with an affidavit to ensure the ingredient meets our non-GMO requirements.
CLIF SHOT BLOKS provide a convenient source of carbohydrates and electrolytes, and in some flavors added caffeine, for sustained energy during sports and other activities. Some flavors of our CLIF SHOT BLOKS endurance-focused products have varying levels of added caffeine in the form of green tea extract – a natural source of caffeine. CLIF SHOT BLOKS offers two caffeine levels (25 and 50 mg per packet) so that athletes can tailor their caffeine intake to match their endurance needs.
All CLIF SHOT BLOKS flavors with added caffeine clearly state caffeine on the front and back of the package, and have a visual comparison to coffee to help guide a consumer. Caffeinated flavors are not recommended for pregnant women, children, or people sensitive to caffeine.
Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non GMO requirements.
CLIF CRUNCH is free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.
· CLIF Builder’s and CLIF Builder’s Snack Size do not contain ingredients derived from animals.
· CLIF Builder’s MAX contains whey protein, which is derived from milk.
We want to nourish our kids with the best ingredients possible.
• We use organic ingredients in all of our food and are striving to use more organic ingredients every day.
• Organic farming and agriculture is good for people and the planet.
o By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of the environment and our bodies.
o Organic produces less pollution and helps create nutrient-rich soil and increases biodiversity.
o Organic foods and a healthy choice to sustain people and the planet for future generations.
All CLIF MOJO bars are certified Kosher.
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