What’s NEW with LUNA?

LUNA bar has always been the blissfully good, entirely natural whole nutrition bar for women. And now, LUNA bar contains more than 70% USDA-certified organic ingredients.

Why is LUNA bar going organic?

There have always been a certain percentage of organic ingredients in LUNA bars. By increasing the amount of organic ingredients we are providing the healthiest product possible. Organic means pure, fresh, delicious food made without the use of synthetic fertilizers, pesticides, herbicides, hormones or antibiotics.

What’s changed/stayed the same from the current LUNA bar?

The biggest change with LUNA bar going organic is the amount of organic ingredients in each bar. You can expect the same great taste, texture, and the same price as a conventional (non-organic) LUNA bar.

Do you use artificial sweeteners?

We do not use any artificial sweeteners. LUNA bar is 100% natural and sweetened with organic brown rice syrup and organic evaporated cane juice.

Has LUNA bar’s nutritional profile changed?

No. The core nutritional profile of LUNA bar has not changed. LUNA bars still have 180 calories, 9-10g protein, 3g fiber and are rich in antioxidants such as Vitamins A, C and E.

Has LUNA’s vitamin/mineral profile changed?

The organic formulation of LUNA bar has a slightly different vitamin and mineral blend than a conventional LUNA bar. We believe that the organic formulation contains the right amount of vitamins and minerals to work in conjunction with a well balanced diet to maintain a healthy, active lifestyle.

What is the “New Recipe” flag on Chocolate Pecan Pie and Cookies N Cream Delight™? How is the recipe new?

While making the transition to organic, we also created new, improved recipes for two of our flavors. To give Cookies N Cream an even greater chocolate cookie punch, we changed to cocoa soy rice crisps. We also added some drizzle on top to give it the delicious creamy frosting flavor that melts in your mouth. With Chocolate Pecan Pie, we worked on creating a more well-balanced overall flavor combination – something to rival grandma’s pies.

Is LUNA making a donation on sales of Berry Almond bars? Is this the only flavor LUNA will make a donation?

LUNA donates 1% of all product net sales to organizations that support and improve environmental, social and cultural needs, from our local to our global community. This means that no matter what LUNA flavor or product you purchase, you will be supporting this worthy cause. The Breast Cancer Fund is one of the primary organizations to which we donate.

Why create a bar only for women?

Many women fail to get adequate vitamins and minerals on a daily basis. LUNA bar was created to help women get more of the nutrients often lacking in their meal plans while being 100% natural and as organic as possible. That’s why LUNA bar contains ingredients, like folic acid, soy protein, calcium, vitamins and minerals that are essential to a woman’s everyday nutritional needs. As women ourselves, we understand the importance of maintaining overall health and wellness.

Can men eat LUNA bars too?

Men too can enjoy LUNA bars! There is nothing in a LUNA bar that is not good for men. However, LUNA bars are specifically formulated to provide women with the nutrients that are often harder for them to get.

Can kids eat LUNA bars?

Because the bar is formulated with adult needs in mind, children should not eat a whole bar until their nutritional needs more closely match those of an adult (around ages 9-13). Children ages 4-9 could have half on occasion and as with all food choices, parents should use their best judgment. An option for children is try out another bar we offer called ZBar. It is uniquely designed for the nutritional needs of growing, active children and tastes great.

Where can I buy LUNA bars in bulk? Where is a store near me?

Visit our Lunastore to learn how to order LUNA bars by the box. And to find a store near you that sells LUNA bars, check out the store locator

What does 70% organic mean?

For a product to be labeled as “70% organic” it must contain more than 70% USDA certified organic ingredients. These are ingredients that have been produced, stored, processed and handled in accordance with the National Organic Program (NOP) standards and approved by an organic-certifying agency.

What’s the other 30%?

The other 30% ingredients are “organic-compliant” and are also held to high standards as defined by the NOP. These ingredients must not contain prohibited substances such as genetically modified substances (GMO).

Is LUNA bar low-GI?

LUNA bar is a considered a “low glycemic” food due to its appropriate balance of carbohydrate, fat, protein, fiber, and portion size. Glycemic index (GI) can be a great tool for fine-tuning the carbohydrate choices in your meal plan, but it shouldn’t be your exclusive consideration for whether or not to include certain foods in your daily meal plans.

Is LUNA bar a meal replacement bar?

LUNA bar is not a meal replacement bar. We realize women are busy and active, and some days, mealtime just gets away from us. On those days when LUNA bar is your best alternative to skipping a meal, try to follow it up with something light such as yogurt and a piece of fruit.

Is LUNA bar a diet bar? How does it fit into Weight Watchers?

LUNA bar is not a diet bar. LUNA bar is an organic nutrition bar which provides the nutrition women need to maintain active, healthy lifestyles. It is a delicious, nutritious and convenient snack that satisfies and curbs hunger between meals, helping to prevent high calorie/high fat snack cravings such as potato chips or candy bars. All LUNA bar flavors, with the exception of White Chocolate Macadamia, contain 3 points on the Weight Watcher meal planning system; LUNA White Chocolate Macadamia is 4 points..

Are LUNA bars beneficial for diabetics?

LUNA bars have always been a great between-meal snack for people with diabetes because of the balance of total carbohydrate, fat, and protein – 1.5-2 carbohydrates, 1 lean protein, 1 fat. A moderate amount of all 3 nutrients in small snacks helps people with diabetes control blood sugars between meals. For more information on diabetic meals, please visit www.diabetes.org

What procedures do you have in place in regards to Food Safety?

At Clif Bar & Company, food safety is our number one priority. We are committed to the following procedures and protocols regarding food safety:

• All vendors are subject to an extensive vendor quality approval process including annual independent 3rd party inspections and review of their Hazard Analysis Critical Control Point (HACCP) plans.

• All vendors must maintain 100% compliance with the USDA’s National Organic Programs (NOP) and meet or exceed any state or federal regulations

• Our ingredients and finished products must pass rigorous food safety tests above and beyond FDA standards and meet our strict parameters for appropriate quality, microbiological and chemical standards

• A certificate of analysis by a third party laboratory must accompany every shipment to meet our protocols

• We test for pathogens in ingredients and finished goods and have a zero tolerance for Salmonella

• All facilities we work with must maintain a commitment to Good Manufacturing Practices (GMP’s) and maintain regulatory compliance.

We are also evaluating additional procedures and protocols to further ensure food safety; these include but are not limited to:

• Unannounced third party auditor visits

• Increased Clif Bar & Company audits

• Increased frequency of one-on-one meetings with suppliers to review individual food safety procedures and processes

• Increased visits to supplier facilities

• Meeting with and reviewing third party auditors’ procedures and protocols

• Leveraging independent expert microbiologists to further strengthen testing and procedures where appropriate.

How does LUNA compare with other bars?

LUNA was the first bar specifically formulated with a woman’s needs in mind. In just 180 calories, LUNA is entirely natural and 70% organic and meets many of the specific nutritional requirements women need to maintain active healthy lifestyles. LUNA bars also have no artificial sweeteners, no high fructose corn syrup and no trans fats.

Why do LUNA bars contain soy protein?

Soy protein is an excellent source of protein. We choose to use soy because it is non-animal, complete source of protein. It contributes to the balance of nutrients in LUNA bars – the balance of carbohydrate, protein, fat, and fiber that lead to a low glycemic response.LUNA bars contain 9-10 grams of soy protein. In the 9-10 grams of soy protein coming from LUNA bar there are 9-16 milligrams of naturally occurring soy isoflavones, the phyto nutrient of soy beans.

Do LUNA bars contain genetically modified or bioengineered ingredients?

LUNA bars do not contain genetically modified or bioengineered ingredients. LUNA is committed to keeping bioengineered ingredients out of our products. We source the best available natural and organic ingredients, including careful selection of our soy suppliers and written certification stating that the soy provided and is in compliance with the USDA’s National Organic Program (NOP) standards for organic ingredients.

What is the source of fiber in LUNA bars?

The main source of fiber in LUNA bars is inulin – a fiber which comes from the root of chicory plants (leaves of the chicory plant are also known as endive, commonly used in salads). Inulin is the most nutritious form of fiber because it is a soluble fiber which can help reduce cholesterol and it is a prebiotic aiding in good intestinal health. Additional fiber sources in LUNA bars include rolled oats, flaxseed, nuts, and dried fruit.

Are there any animal products in LUNA bars?

LUNA bars do not contain animal products or ingredients sourced from animal products.

Is LUNA bar kosher?

Yes. All LUNA products are certified kosher by Kof-K.

Do LUNA bars contain Trans Fats?

LUNA bars do not contain trans fats. Because trans fats are not considered part of a healthy diet, we do not include any hydrogenated oils or animal fats (the sources of trans fats) in any LUNA products.

Do LUNA bars contain gluten?

LUNA does contain gluten, the protein that gives bread dough its elasticity. Gluten is found in the rolled oats of the bar.

Being a nutrition bar, why is there fat in LUNA?

Fat is a necessary nutrient to the body that is to be eaten in moderation. Including small amounts of fat in between-meal-snacks has been shown to curb hunger and prevent people from overeating at mealtime. LUNA bars fit perfectly into healthy eating guidelines and provides no more than 5 grams of the 45-60 grams of total fat people should consume each day and only 1-3 grams of the 18-20 grams of saturated fat recommended in healthy eating guidelines.* *NOTE: Above grams based on USDA Dietary guidelines of 20-35% of total calories from fat and 10% or less total calories from saturated fat.

Do LUNA bars contain dairy?

Clif Bar Inc. specifies to our suppliers and bakers that ingredients going into our LUNA bars do not contain dairy. The food manufacturing process however, is such that we cannot guarantee that trace amounts of dairy will never turn up in our products even for products as natural and wholesome as ours. If you believe that you are allergic to dairy you may want to consider not consuming our products and take the same precautions you do with all other pre-packaged and processed foods.

What is the Organic Palm Kernel Oil in LUNA bars?

Organic Palm Kernel Oil is an ingredient in the creamy, soy coating of LUNA bars that keeps the coating from melting at room temperature. Palm kernel oil is a natural saturated fat, which is not a source of trans fat.

If I am allergic to peanuts, can I eat a LUNA bar?

If you’re allergic to any nut or seed you should not eat LUNA bars. The bars are made on the same machinery as flavors containing nuts and seeds, and even with very strict washing procedures, we’re unable to remove all nut/seed residue. All LUNA bars may contain nuts, seeds or nut/seed residue.

Why is Berry Almond purple – are there any dyes used?

LUNA Berry Almond contains a red berry extract that contributes to the color of the bar – there are no artificial dyes or colors used. This extract is a liquid concentrate of fresh fruit (elderberry, chokeberry and black currant) that is gently processed to maintain native nutrient and phytochemical contents. In addition to their nutritional content, scientists believe phytochemicals found in fruits and vegetables may be responsible for profound health benefits including cancer & cardiovascular protection.

Why does this bar have less vitamins & minerals than other LUNA?

We created this bar specifically in honor of the Breast Cancer Fund. Because women undergoing chemotherapy and radiation are often told to limit/reduce their intake of vitamin supplements, we decided to focus on natural vitamins & minerals. With the exception of calcium, all vitamins and minerals are from natural sources. In addition, since we know antioxidants are powerful in fighting disease, we have loaded the bar with red berries, blueberries and almonds – sources of powerful antioxidants.