Food Philosophy

Yes, we admit it... we're a company that loves food. We love learning about food, cooking food, talking about food, and especially eating and sharing food.

Good food provides health, joy, and energy, and is a delight to the senses. And food, made right, can make the world a better place.

That's why we use organic ingredients in all our products. Food grown organically - without the use of toxic pesticides or synthetic chemicals - is better for the planet, the body and the soul. And all our food is free of trans fats, hydrogenated oils, and high fructose corn syrup.

We recognize that food matters to our families, our communities, and our planet - as our food choiced affect the physical, social, and environment fabric of our lives.

Did you know?

Q: Tell me about the sugar levels in Clif Kid products?

A: Clif Kid snacks give kids in motion a choice of snacks with the nutrition and energy they need and a taste they really like. Our goal was to energize them with an appropriate balance of sugar and other nutrients as a way of encouraging them to lead active lives.

ZBaR was the first product designed to contain less than 35% of its total weight in sugar to comply with the sugar intake standard for foods available in the California school system set by State Senate Bill 12. ZBaR contains sugar from entirely natural sources, no high fructose corn syrup, and lower total sugar than many other snacks kids reach for such as soda, candy, and cookies.

Organic Twisted Fruit contains 9g of sugar, which is the naturally occurring fruit sugar from the fruit puree and juice ingredients. We do not add any other sugars to the product.

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