Skip to main content.

Food Philosophy

Yes, we admit it... we're a company that loves food. We love learning about food, cooking food, talking about food, and especially eating and sharing food.

Good food provides health, joy, and energy, and is a delight to the senses. And food, made right, can make the world a better place.

That's why we use organic ingredients in all our products. Food grown organically - without the use of toxic pesticides or synthetic chemicals - is better for the planet, the body and the soul. And all our food is free of trans fats, hydrogenated oils, and high fructose corn syrup.

We recognize that food matters to our families, our communities, and our planet - as our food choiced affect the physical, social, and environment fabric of our lives.

Did you know?

Q: How is CLIF Kid different from other kids’ snacks?

A: CLIF Kid recipes and portions are specially-created based on the types of foods and nutrients kids need most, in flavors that encourage healthy snacking. They’re just the right size for kids – narrow enough for kids to take healthy bites! CLIF Kid is also made with organic ingredients, such as natural fruit juices and whole oats to make wholesome, great-tasting snacks, with lower levels of fat and sugar than most of the kids’ snacks available today.

• Zbar offers a convenient and portable option that ensures kids get enough whole grains in their diet. Zbar features an optimal blend of carbohydrates, protein, fiber, vitamins and minerals to help meet kids’ nutritional needs and keep them satisfied and nourished longer.

• Zbar Crispy offers a convenient and portable option that ensures kids get enough whole grains in their diet, along with more calcium, iron, zinc and vitamin D that are essential to kids’ growing bodies but are often lacking in their meals and snacks. It also features a balanced blend of carbohydrates, protein and fiber to help stabilize energy levels and keep them satisfied and nourished longer.

• Zfruit offers a convenient and portable option that ensures kids meet one of the 2-4 recommended servings of fruit they need daily

• CLIF Kid Zfruit + Veggie is a delicious and nutritious fruit and veggie snack made with organic fruit puree concentrate and vegetable puree unlike most fruit snacks, which are made with corn syrup and artificial flavors.

• CLIF Kid Zbar Protein is a protein bar made specifically for kids’ growing bodies. Kids’ Recommended Daily Allowances are different than adult RDAs. Nutrition labels are based off of adult RDAs, but CLIF Kid makes sure to portion its snacks with kids’ recommendations in mind, while providing vitamins and minerals they may need help getting.



Read more Food Facts Q&A's >>