You might recall seeing a phenomenal video posted here not long ago (and all over the internet for that matter) featuring Team Clif Bar surfer Pete Devries (as created by Jeremy Koreski).

Or perhaps you caught a glimpse of this month's cover of Surfer Magazine, featuring none other than Pete again. In case you missed both of those, look no further; for he's gone out and posted up again. Not unlike the Pete we've come to know and love, this

Have you ever been on the road, in the water or among the trees and for a moment, everything slows down and becomes clear? We've all had that experience before, and we want to hear your stories! And so with that, we're super excited to introduce Meet the Moment!

At Clif Bar & Company, we're big on adventure and the rush of the Moment. We wake up excited for what the day might bring. We work hard, we play hard. We get up ready to Meet the Moment head on, every day. But enough

This year Clif Bar & Company has been proud to be one of a few founding supporters of Innersection, a project created by surf film legend Taylor Steele and Surfing Magazine editor Nathan Myers. Chances are that if you surf and like to watch incredibly beautiful footage of people totally ripping, then you probably already know about Innersection. If you haven't heard of it (or simply don't fancy yourself a surfer), it's high time you treat yourself to a visual feast and get your finger on the pulse of today's most inspiring and progressive competitive surfing platform.

First Kelly's tenth world title and now this! 2010 is literally one for the books, because Bill Laity, Swell.com's eternal grom, has just received the official word from the good people at Guinness World Records that he is now the current world record holder for the longest, continuous surf session.

Clif Bar is proud to have been able to provide Bill with the nutrition he needed over the course of his 26-hour adventure. Cheers Bill! And in case you missed the video documenting

When Team CLIF BAR surfer Chris Del Moro reached out a couple of months back to tell us about a backyard road trip that he'd be taking up the California coastline, it seemed like a natural opportunity to join forces and share a bit of adventure and advocacy from along the way.

Teamed up with Saltwater Collective's Justin Krumb, the dynamic duo created this little gem to tell a few of the tales from their journey north. Here at Clif Bar, we are thrilled to work with the likes of