USA Cycling has announced the long roster for the 2012 Olympic mountain biking team.  Team Clif bar is well represented, with 5 athletes in contention for spots on the final roster travelling to London. 

US Champ Todd Wells

For the men’s team, Todd Wells and Mike Broderick were selected.  Todd has been crushing it far and wide, most recently at La Ruta de Los Conquistadores.  Mike is deep in winter training at a top secret location in Northern California, keeping it fresh with

We here at CLIF could not be more thrilled to be partnering up with ANTHILL FILMS on their up and coming film to be released in Spring of 2012.  Featuring Team Clif Bar riders Matt Hunter and Andrew Shandro, Strength in Numbers gurantees to be one that you won't want to miss. And if you do....it'll only be because the trailer alone got you motivated to get out and go for a ride. Check it out here and be sure to drop back in from time to time for more tasty treats from our friends

10 years ago, all Berkeley High math teacher Matt Fritzinger was hoping to do was start a road cycling club for interested students.  By 2010, what started with that simple mission had turned into The National Interscholastic Cycling Association, with 6 leagues stretching from California to Minnesota.  With those leagues now successfully in place, NICA is looking east to turn competitive high school mountain biking into a nationwide phenomenon.

Eric Porter is a guy who likes to ride bikes. In fact he likes to ride so much, that he spent his entire Summer Solstice getting after it in the mountains all around Utah.

Like many of us, Eric likes to ride all kinds of bikes and on this extra long day he put together quite the bike adventure scramble for all those crazy enough to join the fun. Check out Eric’s account from the day below, and remember that even though the Solstice has come and gone, we still have some of the longest days of summer lingering in our midst to get out and create some awesomeness of our own.

Thanks for the inspiration Eric. You’re doing it right!

Have you ever been on the road, in the water or among the trees and for a moment, everything slows down and becomes clear? We've all had that experience before, and we want to hear your stories! And so with that, we're super excited to introduce Meet the Moment!

At Clif Bar & Company, we're big on adventure and the rush of the Moment. We wake up excited for what the day might bring. We work hard, we play hard. We get up ready to Meet the Moment head on, every day. But enough