With the constant physical demands of bottom-up approaches, Jeremy Jones (Team CLIF Bar) knows that reliable fuel is just as important as reliable equipment. When Jeremy sets off on another challenging ascent, Clif SHOT Bloks and Clif SHOT Gels are his go-to source for the full-force nutrition needed to top out, drop in, and get back to camp in one piece. Check out this episode of Further Unplugged and get a better sense for what's going into Jeremy's pack (and body) on his epicly

A couple of months back I got a call from Team CLIF Bar's Hilaree O'neill. Though we were set to talk about a couple of trips she had put in for with the North Face, that would be no small feats in themselves, our conversation quickly turned to something else that had come up and was quickly taking precedent. Everest!

As the conversation unfolded, Hilaree shared with me the plan. 6 North Face athletes (Cory Richards and Hilarre O'Neill both being CLIF BAR Team members) were set to

Team CLIF Bar's Trevor Gordon recently made a trip up to the Great Bear Rainforest in Canada and had the chance to learn more about the proposed oil pipeline and raise awareness around some of what remains threatened with the pending devistation to come.

Making the journey with the mighty brothers Malloy, photographer Jeremy Koreski and fellow Team CLIF surfer Pete Devries, this crew was surely stacked to make the most of the mission at hand. Below is an account of Trevor's

REGULATORS.....Let's RIDE!

Viewed at a distance, the world of mountain biking is a disjointed network of seemingly similar but disconnected communities. Freeride. Downhill. Big Mountain. All Mountain. Dirt Jump. Slopestyle. A sport of individuals, equally defined by their many differences, as the common threads that bind. And while our story doesn’t follow a straight line, we all end up in the same place. Tire to ground, foot to pedal, hand to bar – communities drawn together by